inStorebuyer - May 2012 - (Page 22)

foodserviceretail APPETIZING IDEAS FOR PREPARED FOODS Partnering With Celebrities Partnering with a celebrity chef offers many things to the supermarket. Great recipes, tasty dishes and professional consultation all come with the partnership of a celebrity chef, but the greatest advantage to these ventures is marketing. A celebrity chef immediately creates a buzz around your store and taps the fans of that chef. A celebrity endorsement gives you access to many who will shop based solely on the fact that one Macy’s Culinary Council Adds to Its Roster With accolades including The James Beard Foundation’s award for “Pastry Chef of the Year” and a position as head judge for Top Chef Just Desserts, Johnny Iuzzini will join Emeril Lagasse, Cat Cora, Wolfgang Puck and Marcus Samuelsson among others on Macy’s Culinary Council. “Our council of culinary masters aims to inspire and instruct Macy’s customers how to cook and shop like a professional chef,” says Martine Reardon, chief marketing officer for Macy’s. “A renowned chef with a remarkable resume, Johnny Iuzzini’s passionate and inventive approach to pastry is an exciting complement to the Council’s existing pool of culinary expertise.” Macy’s Culinary Council is composed of 14 of the country’s highest caliber chefs who share recipes and culinary tips with cooking enthusiasts through Macy’s in-store events, culinary initiatives, marketing and online content. “I am very excited to join Macy’s Culinary Council,” Iuzzini says. “Both Macy’s and this distinguished panel of chefs stand for the highest of quality, prestige and professionalism. I am honored to be joining such an elite team.” of their favorite media personalities is associated with your brand. Match your marketing Family Dollar used their partnership with celebrity chef Melissa d’Arabian to market to the frugal holiday meal shopper. Especially appealing to shoppers with the economy on their minds, d’Arabian and Family Dollar created the Dollar Dinner for the Holidays Contest. Encouraging customers to submit thrifty recipes using ingredients found at local Family Dollar locations, fans of d’Arabian naturally shopped at the store. Prizes and meal and shopping consultations from d’Arabian were awarded in the categories of entrée, side dish and dessert. Because d’Arabian’s celebrity comes from her win on season five of The Food Network’s Food Network Star followed by her own show Ten Dollar Dinners, Family Dollar tapped Hen House Market in Kansas City works closely with noted chef Jasper Mirabile. | 22 | inStorebuyer | May 2012 |

Table of Contents for the Digital Edition of inStorebuyer - May 2012

inStorebuyer - May 2012
Editor's Note - The Foodie Generation
Table of Contents
Table of Contents
Frontline news - Dawn to Unveil Cake Boss-Inspired Cakes
Frontline news - Enter America’s Best Raisin Bread Contest
Frontline news - Food Lion Launches Brand Strategy
Frontline news - Finalists to Compete at IDDBA Challenge
Frontline news - BJ’s Rolls Out Farm to Club
Frontline news - Rice Creates Nutrition Column
Frontline news - WinCo Enters Arizona Market
Foodservice Retail - Cooking Schools
Foodservice Retail - Partnering With Celebrities
Foodservice Retail - The Breakfast Club
Baking & Decorating - Gourmet Cookie Diversity
Baking & Decorating - Artsy Cake Writing
Baking & Decorating - Harris Teeter Puts the Icing on the Cake
Bakery Development - Cookies Remain Strong
Deli Development - Deli Salads Provide Summer Growth
Hot Times for Foodies
From the Instore to the Aisle
Garden of Opportunity
Staffing Chefs Makes Sense
Food Safety - Safety Steps
Health & Nutrition - Spring Season Produce
Cheese Corner - Comfortable and Adventurous
Cheese Corner - Cheese on the Rise
Product Trends
Product Showcase
Marketplace Network
Ad Index

inStorebuyer - May 2012