inStorebuyer - May 2012 - (Page 3)

editor’snote MAY 12 | VOL 8 | ISSUE 4 INSIGHT FOR BUSINESS ON THE RISE EDITORIAL STAFF John Unrein | Editor Joanie Spencer | Managing Editor Bob Sims | Staff Writer Timmy Trabon | Online Editor Cayce Richardson | Senior Designer SALES STAFF Troy Ashby Associate Publisher/Sales Lily O’Kane Classified Sales Representative PUBLISHING STAFF Charles S. Sosland Chairman L. Joshua Sosland Vice-chairman Mark Sabo President & Publishing Director John Sonderegger Publisher Melanie Hepperly Vice-President & Chief Financial Officer Don Keating Audience Development Director Sadowna Conarroe Design Services Manager Steve Piatt Classified Designer Dana Holt Manager of Directories & Databases Carrie Fluegge Director of On-line Advertising & Promotions Jon Hall Director of e-Business Nora Wages Advertising Manager Sharon Alexander Advertising Materials Coordinator Marj Potts Digital Systems Analyst Becky White Manager of Advertising Design Judy Arnone Circulation Manager Taré Torres Promotions Manager The Foodie Generation Throughout the tough economy of recent years, one of the bright spots to emerge is the importance of foodies. Foodies are not gourmet snobs; they are everyday shoppers who are seeking out new and interesting foods to satisfy their cravings to learn more about the foods they consume, including more knowledge about food culture. That’s one of the many factors driving the local foods movement at retail. New research from the International Dairy-DeliBakery Association reveals a new cultural mix that is shaping the retail food market, according to IDDBA’s What’s In Store 2012 report. The burgeoning U.S. Hispanic population and single-person households are steadfast forces in the grocery aisle. Active Baby Boomers and newly empowered Millennials are also a mushrooming presence in the market. Singles are another flourishing demographic. Single-person households have tripled in the last 30 years to 27% of U.S. households, outnumbering those of married couples with children, according to the U.S. Census Bureau. And 45% of seniors are single, the Census Bureau found. For these reasons, single-serving packages and packages with fewer servings can cater to a sizeable market, according to IDDBA. Mature populations, notably active Baby Boomers, are staying in the workforce beyond retirement age. They are more active and health conscious than ever before, and seek shopping destinations that stock fresh, healthful foods. Millennials, born between 1981 and 1995, have 11% more buying power than Baby Boomers did in their youth, according to one study. They spend considerable time and effort researching prospective purchases and ferreting out deals. Millennials crave authenticity, self-expression, affordability, and quality in their product choices. Foodies fall into all of these burgeoning demographic categories. They are a force to be reckoned with, and deserve more attention from the innovative leaders of instore bakery/deli. John Unrein junrein@sosland.com INSTORE BUYER (ISSN 1554-348x) Volume 8, issue 4 is published 10 times a year, Feb, Mar, Apr, May, Jul, Aug, Sep, Oct and Dec by Sosland Publishing Co., 4800 Main Street, Suite 100, Kansas City, MO 64112. Canada Post International Publications Mail (Canada Distribution) Sales Agreement Number 40015261. Send returns (Canada) to Pitney Bowes International, P Box .O. 25542, London, ON, N6C 6B2. Printed in the USA. Periodicals postage paid at Kansas City, MO and additional mailing offices. POSTMASTER: Send address changes to INSTORE BUYER, PO Box 324, Congers, NY 10920-0324. © Sosland Publishing Co. All rights reserved. Reproduction of the whole or any part of the contents without written permission is prohibited. INSTORE BUYER assumes no responsibility for the validity of claims in items reported. Sosland Publishing Co. is a division of Sosland Companies. Inc. SUBSCRIBER Services ADDRESS. TELEPHONE, FAX, E-MAIL Editorial and sales offices are located at 4800 Main St., Suite 100, Kansas City, Mo. 64112. Phone: (816) 756-1000. The switchboard is open between 8 a.m. and 5 p.m. Central Standard Time, Monday through Friday. Our main fax number is 816=756=0494; advertising sales can be reached by fax at 816=756=2618. Our e-mail address is bakingbuyer@sosland.com. This number is available for corresponding with any BB department. SUBSCRIPTIONS, ADDRESS CHANGES InStore Buyer is distributed free of charge to qualified readers with managerial responsibilities in in-store, foodservice, retail, specialty wholesale and distribution businesses. For non-qualified readers, U.S. subscriptions are accepted at $60 per year. Other foreign subscriptions (from outside the territory of the U.S. and its possessions) are accepted at $80 per year. For subscription information or address changes, call the Circulation Department at (816) 756-1000. BACK ISSUES Single copies are $15 and are available from the Circulation Department. Special issue prices vary. REPRINTS, PHOTOCOPY PERMISSION Requests for reprints of articles should be sent to reprints@sosland.com or call (816) 756-1000. InStore Buyer is copyrighted; reproduction of the whole or any part of the contents without written permission is prohibited. Photocopy permission for academic purposes may be obtained from the editor. LETTERS TO THE EDITOR Comments and opinions by our readers are welcome. Please send letters to the editor to our mail address, by fax or e-mail. DIRECTORIES Special directories and buyer’s guides are published annually for the baking, grain and milling industries. For details and prices of these publications, call the Circulation Department at (816) 756-1000. A FFILIATED P UBLICATIONS 4800 Main Street, Suite 100, Kansas City, Mo. 64112 Phone: (816) 756-1000 · Fax: (816) 756-0494 E-mail: bakingbuyer@sosland.com | inStorebuyer | May 2012 | 3 |

Table of Contents for the Digital Edition of inStorebuyer - May 2012

inStorebuyer - May 2012
Editor's Note - The Foodie Generation
Table of Contents
Table of Contents
Frontline news - Dawn to Unveil Cake Boss-Inspired Cakes
Frontline news - Enter America’s Best Raisin Bread Contest
Frontline news - Food Lion Launches Brand Strategy
Frontline news - Finalists to Compete at IDDBA Challenge
Frontline news - BJ’s Rolls Out Farm to Club
Frontline news - Rice Creates Nutrition Column
Frontline news - WinCo Enters Arizona Market
Foodservice Retail - Cooking Schools
Foodservice Retail - Partnering With Celebrities
Foodservice Retail - The Breakfast Club
Baking & Decorating - Gourmet Cookie Diversity
Baking & Decorating - Artsy Cake Writing
Baking & Decorating - Harris Teeter Puts the Icing on the Cake
Bakery Development - Cookies Remain Strong
Deli Development - Deli Salads Provide Summer Growth
Hot Times for Foodies
From the Instore to the Aisle
Garden of Opportunity
Staffing Chefs Makes Sense
Food Safety - Safety Steps
Health & Nutrition - Spring Season Produce
Cheese Corner - Comfortable and Adventurous
Cheese Corner - Cheese on the Rise
Product Trends
Product Showcase
Marketplace Network
Ad Index

inStorebuyer - May 2012