baking&decorating
TRENDS IN BAKING & FINISHING
Harris Teeter Puts the Icing on the Cake
Looking to energize the cake category, supermarket operator Harris Teeter launched its new cake program in a much unexpected way in order to build excitement with store-level managers. Harris Teeter worked in affiliation with CSM Bakery Products to involve celebrity cake decorator Buddy Valastro, star of TLC’s popular Cake Boss TV series, to ignite excitement and help to roll out its new program in a cake competition skit that was displayed at a yearly event meeting. The skit featured Valastro and Harris Teeter’s Bryan Lane, operations and merchandising manager for bakery at Harris Teeter, in a fun and friendly cake challenge that took place at Valastro’s Carlo’s Bakery in Hoboken, NJ. Cakes were displayed, and Valastro shared some of his passion about the cake industry. He emphasized that it’s not only about the art and presentation of the cake; it is also about the quality of the flavors, components
Harris Teeter worked in affiliation with CSM Bakery Products to involve celebrity cake decorator Buddy Valastro in a cake competition skit including Harris Teeter’s Bryan Lane and teams of decorators.
and ingredients that are equally as important. The event proved fun for all, and it helped to drive focus and attention
to build momentum with this successful part of Harris Teeter’s business. Harris Teeter is a food market chain that operates in the eight-
| 36 | inStorebuyer | May 2012 |
Table of Contents for the Digital Edition of inStorebuyer - May 2012