CAKES AND DECORATING
34 Artsy Cake Writing Measured and balanced typography is an extremely tedious skill with any medium, let alone on cakes. There is an important advantage to providing cakes with writing that is balanced and well designed. Harris Teeter Puts the Icing on the Cake Looking to energize the cake category, supermarket operator Harris Teeter launched its new cake program in a much unexpected way in order to build excitement with store-level managers. 22 65 Garden of Opportunity A total of 155 Hy-Vee cake designers entered the 2012 Hy-Vee Cake Decorator Challenge. They competed in a series of regional contests that produced the “Elite 18,” who did battle at Jordan Creek Town Center in West Des Moines, IA. 73
ON THE COVER
Foodies can be very selective when it comes to their grocery shopping. H-E-B knows this, and its Central Market stores are advertising and marketing accordingly. Photography by Randy Anderson (page 48)
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INSTORE CHEFS
Partnering With Celebrities Partnering with a celebrity chef offers many things to the supermarket. Great recipes, tasty dishes and professional consultation all come with the partnership of a celebrity chef, but the greatest advantage to these ventures is marketing. Staffing Chefs Makes Sense With instore foodservice continuing to gain ground on the restaurant business, supermarkets are hiring more chefs away from the stress and late hours of restaurants and into the supermarket kitchen.
contents
Table of Contents for the Digital Edition of inStorebuyer - May 2012