inStorebuyer - June 2012 - (Page 22)

delidevelopment DATA ANALYSIS AND CATEGORY MANAGEMENT Specialty Cheeses Broaden Appeal During the 52 weeks ending March 31, 2012 total deli cheese dollars sales increased 7.7% compared to the prior year. Specialty cheese was the largest category, accounting for 64.4% of deli cheese sales. The specialty cheese growth rate was 8.6% compared to 8.8% for pre-sliced cheese and 5.5% for service cheese. Offerings in the specialty cheese category allow gourmet and foodie consumers to explore and experiment with new flavors. For the less adventurous consumer, specialty cheese selections of established favorites such as cheddar or mozzarella provide consumers with a fresh alternative to dairy case items. With specialty cheese, retailers can cater to the needs of a wide array of consumers with varied tastes. From 2007 to 2011, dollar sales of specialty cheese increased 12.5%. The compound annual growth rate was 3% across the four years. Nationally, specialty cheese sold $6,751 per store per week in the 52 weeks ending March 31, 2012. Sales in the East region were more than 50% higher than any other region at $9,673 per store per Figure 1 week. The region with Total U.S. Deli Cheese Categories Dollar Share the second highest sales 52-Week Ending 3/31/12 (Average per Week per Store) was the South at $5,947 per store per week. The Central and West Service Cheese regions posted sales 29.8% of $5,896 and $5,719 Pre-Sliced Cheese per store per week, 5.8% respectively. Specialty cheese’s contribution Specialty Cheese 64.4% to deli department sales was highest in the East region at 15.1%, compared to 12.4% in the Central region, 11.5% in the South in the 52 weeks ending March 31, 2012; all of the top 15 sub-categories and 11.6% in the West. Specialty cheese’s average weekly reported growth, with four reporting sales per week on a national basis double-digit growth. Other flavored were generally consistent from week cheese was the highest selling specialty to week, with spikes during holiday cheese sub-category at $428 per store weeks. Specialty cheese sales peaked per week (14.5% category share) and during the Thanksgiving and Christmas fueled growth with a 7.6% increase in weeks at $4,273 and $5,450 per store dollar sales compared to a year ago. per week, respectively. The week Growth in other flavored cheeses, ending April 30, 2011 (the week after which included garlic, herb and Easter), was the lowest selling week artichoke spreads was due to growth with average sales of $2,491 per store. in impressions, or the average number The top 15 varieties of specialty of SKUs carried. Ranking behind other cheese accounted for 88% of sales flavored cheeses were cheddar with | 22 | inStorebuyer | June 2012 |

Table of Contents for the Digital Edition of inStorebuyer - June 2012

inStorebuyer - June 2012
Editor's Note - How Consumers Eat
Table of Contents
Frontline News - CSM to Divest Bakery Supplies
Frontline News - Register for All Things Baking
Frontline News - Chang wins Supermarket Chef Showdown
Frontline News - Haggen Hires Bakery Director
Frontline News - Kings Unveils Innovative Store
Frontline News - Culpitt Ltd. Wins Queen’s Award
Frontline News - Consumers Watch Sodium Intake
Food Serivce Retail - Minimize Sandwiches for Maximum Appeal
Baking & Decorating - Decorate to Win
Bakery Development - Seek New Opportunities with Pies
Deli Development - Specialty Cheese Broaden Appeal
Foods of the Decade
A Price War in Phoenix
Food Safety - Labeling Regulation Poses Burden
Health & Nutrition - Weight Loss Trends
Cheese Corner - Teaching Cheese
Product Trends
Product Showcase
Marketplace Network
Ad Index

inStorebuyer - June 2012