inStorebuyer - August 2012 - 12
baking&decorating
TRENDS IN BAKING & FINISHING
Truffle Shuffle
Sweets and dessert trends are rapidly changing along with consumer needs. In fact, the Food Channel’s Top Dessert Trends for 2011 revealed that cake pops and gourmet donuts are two items that are making their way onto wedding dessert menus in lieu of a traditional cake, and sweet treats are becoming snacks that consumers are indulging in at any time of day. The cake category has evolved from the grandiose sculptures all the way to the mini, bite-size offering — and every size, shape and flavor in between. The latest stage in the evolution is the allure of the cake truffle. Typically a bite-sized combination of cake and icing in a ball form, the truffle can take on any variety of flavors, toppings and decorations. They might even come in the form of brownies or donut holes, providing you an array of opportunities for merchandising to specific occasions and dayparts. In addition, bite-sized brownies can be packaged into multi-flavor brownie platters and merchandised for various seasonal special occasions, such as Back to School, Thanksgiving and key sporting events. Dawn Foods reports brownie platters are enjoying double-digit sales increases, and Dawn’s new seasonal brownie platters help instore bakeries take full advantage of special sales opportunities. with the cake-and-icing combination, the truffle can go a step further and offer indulgent decadence in a small, controlled portion. At the IDDBA’s 2012 Dairy-Deli-Bake conference in New Orleans, CSM Bakery Products launched a new line of cake truffles by Brill, which are made from cake bits and frosting, and covered with a ganache-style coating. The truffles come in flavors that are not only decadent, but also nostalgic — connecting traditional flavors with a modern type of product. Flavors include chocolate, peanut butter pecan and red velvet, with German chocolate and carrot coming soon. “The variety, versatility and size of these novelties allow for an enjoyable consumer experience that is bite-sized, yet fulfilling,” says Elizabeth King, CSM Bakery Products’ consumer insights manager, cake category.
Decadence and nostalgia
Cake truffles have a benefit similar to the cupcake or cake slice, in that it offers consumers portion control. But
More than just cake
You can tap into the popularity of mini desserts and take the cake truffle trend even a step further to items such as brownies, blondies and donut holes. If it’s a mini, single, decadent ball, you can merchandise it in your truffle category.
| 12 | inStorebuyer | August 2012 |
inStorebuyer - August 2012
Table of Contents for the Digital Edition of inStorebuyer - August 2012
inStorebuyer - August 2012
Editor's Note - Packaging for Purpose
Table of Contents
Frontline News - Jennie-O Conducts Sampling
Bunge Opens Culinary Center
Chefmaster Moves to New Plant
Kings Unveils Local Fresh 24/7
Sam’s Club BBQ Tour
Foodservice Retail - Just Roll with It
Baking & Decorating - Truffle Shuffle
Edible Wedding Flavors
Bakery Development - Muffins by the Numbers
Deli Development - Deli Chicken Stays Strong
Package with Purpose
Chicago Style
Record-Breaking Burgers
Health & Nutrition
Cheese Corner - Follow Finlandia
Product Trends
Product Showcase
Marketplace Network
inStorebuyer - August 2012 - inStorebuyer - August 2012
inStorebuyer - August 2012 - 2
inStorebuyer - August 2012 - Editor's Note - Packaging for Purpose
inStorebuyer - August 2012 - Table of Contents
inStorebuyer - August 2012 - 5
inStorebuyer - August 2012 - Bunge Opens Culinary Center
inStorebuyer - August 2012 - 7
inStorebuyer - August 2012 - Sam’s Club BBQ Tour
inStorebuyer - August 2012 - 9
inStorebuyer - August 2012 - Foodservice Retail - Just Roll with It
inStorebuyer - August 2012 - 11
inStorebuyer - August 2012 - Baking & Decorating - Truffle Shuffle
inStorebuyer - August 2012 - 13
inStorebuyer - August 2012 - 14
inStorebuyer - August 2012 - 15
inStorebuyer - August 2012 - Edible Wedding Flavors
inStorebuyer - August 2012 - 17
inStorebuyer - August 2012 - Bakery Development - Muffins by the Numbers
inStorebuyer - August 2012 - 19
inStorebuyer - August 2012 - 20
inStorebuyer - August 2012 - 21
inStorebuyer - August 2012 - Deli Development - Deli Chicken Stays Strong
inStorebuyer - August 2012 - 23
inStorebuyer - August 2012 - 24
inStorebuyer - August 2012 - 25
inStorebuyer - August 2012 - Package with Purpose
inStorebuyer - August 2012 - 27
inStorebuyer - August 2012 - 28
inStorebuyer - August 2012 - 29
inStorebuyer - August 2012 - 30
inStorebuyer - August 2012 - 31
inStorebuyer - August 2012 - 32
inStorebuyer - August 2012 - Chicago Style
inStorebuyer - August 2012 - 34
inStorebuyer - August 2012 - 35
inStorebuyer - August 2012 - 36
inStorebuyer - August 2012 - 37
inStorebuyer - August 2012 - Record-Breaking Burgers
inStorebuyer - August 2012 - 39
inStorebuyer - August 2012 - Health & Nutrition
inStorebuyer - August 2012 - 41
inStorebuyer - August 2012 - Cheese Corner - Follow Finlandia
inStorebuyer - August 2012 - 43
inStorebuyer - August 2012 - 44
inStorebuyer - August 2012 - 45
inStorebuyer - August 2012 - Product Trends
inStorebuyer - August 2012 - 47
inStorebuyer - August 2012 - 48
inStorebuyer - August 2012 - Product Showcase
inStorebuyer - August 2012 - Marketplace Network
inStorebuyer - August 2012 - 51
inStorebuyer - August 2012 - 52
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