inStorebuyer - August 2012 - 18
bakerydevelopment
DATA ANALYSIS AND CATEGORY MANAGEMENT
Muffins by the Numbers
Despite rising costs of inputs spurring price inflation within the instore bakery, the muffin category maintained steady sales in the 52 weeks ending May 26, 2012. Compared to the prior year, sales shifted toward larger-count packages, such as 4-count and 6-count muffins. In the 52 weeks ending May 26, 2012, muffin sales accounted for 4.4% of bakery department dollar sales per week per store, unchanged compared to the prior year. Over the past five years*, muffin sales remained steady, with growth of 0.2% year-over-year. Nationally, the category averaged sales of $471 per week per store, an increase of 4.7% from $450 the prior year. The top week for muffin sales occurred the first week of May with $536 per store, driven by 4-count and 6-count packages. Sales dipped to $338 per store (their lowest point) the week between Christmas and New Year’s. The East region had the highest per-store dollar average with $1,033 per week, more than double that of the Figure 1 next leading region, Total U.S. Category Share of Bakery Dollar Sales the Central region, 52 Weeks Ending 5/26/2012, Average per week per store with $440. The West and the South regions Sweet Muffins followed with $380 and Goods 4.4% $291, respectively. 7.0% Desserts Bagels Muffin sales 47.6% 2.8% Breakfast Donuts increased across Bakery 7.4% 21.7% regions, with growth rates of 6% in the West, Breads & Rolls 29.1% 5.3% in the South, Other: 1.6% 4.6% in the Central region and 2.6% in the East. Dollar growth for muffins surpassed that of the bakery department in all regions except the East, where growth was on par with overall department growth. Price inflation drove the growth of the category. The West and Central regions were the only regions where the muffin category’s contribution to bakery department sales increased compared to the prior year, both up 0.1% point. Dollar contributions to department sales remained steady in both the East and the South regions. Muffins’ highest contribution to bakery department sales was in the East (6.9%), followed by the Central region (3.9%), the West (3.6%) and the South (3.4%). Nationally, 4-count muffins led sales with 44.2% dollar share of the category, followed by 1-count/bulk muffins at 28.9%, mini muffins at 13.9%, 6-count muffins at 5.7%, all other muffins — which includes jumbo muffins and muffin tops — at 5.7%
| 18 | inStorebuyer | August 2012 |
inStorebuyer - August 2012
Table of Contents for the Digital Edition of inStorebuyer - August 2012
inStorebuyer - August 2012
Editor's Note - Packaging for Purpose
Table of Contents
Frontline News - Jennie-O Conducts Sampling
Bunge Opens Culinary Center
Chefmaster Moves to New Plant
Kings Unveils Local Fresh 24/7
Sam’s Club BBQ Tour
Foodservice Retail - Just Roll with It
Baking & Decorating - Truffle Shuffle
Edible Wedding Flavors
Bakery Development - Muffins by the Numbers
Deli Development - Deli Chicken Stays Strong
Package with Purpose
Chicago Style
Record-Breaking Burgers
Health & Nutrition
Cheese Corner - Follow Finlandia
Product Trends
Product Showcase
Marketplace Network
inStorebuyer - August 2012 - inStorebuyer - August 2012
inStorebuyer - August 2012 - 2
inStorebuyer - August 2012 - Editor's Note - Packaging for Purpose
inStorebuyer - August 2012 - Table of Contents
inStorebuyer - August 2012 - 5
inStorebuyer - August 2012 - Bunge Opens Culinary Center
inStorebuyer - August 2012 - 7
inStorebuyer - August 2012 - Sam’s Club BBQ Tour
inStorebuyer - August 2012 - 9
inStorebuyer - August 2012 - Foodservice Retail - Just Roll with It
inStorebuyer - August 2012 - 11
inStorebuyer - August 2012 - Baking & Decorating - Truffle Shuffle
inStorebuyer - August 2012 - 13
inStorebuyer - August 2012 - 14
inStorebuyer - August 2012 - 15
inStorebuyer - August 2012 - Edible Wedding Flavors
inStorebuyer - August 2012 - 17
inStorebuyer - August 2012 - Bakery Development - Muffins by the Numbers
inStorebuyer - August 2012 - 19
inStorebuyer - August 2012 - 20
inStorebuyer - August 2012 - 21
inStorebuyer - August 2012 - Deli Development - Deli Chicken Stays Strong
inStorebuyer - August 2012 - 23
inStorebuyer - August 2012 - 24
inStorebuyer - August 2012 - 25
inStorebuyer - August 2012 - Package with Purpose
inStorebuyer - August 2012 - 27
inStorebuyer - August 2012 - 28
inStorebuyer - August 2012 - 29
inStorebuyer - August 2012 - 30
inStorebuyer - August 2012 - 31
inStorebuyer - August 2012 - 32
inStorebuyer - August 2012 - Chicago Style
inStorebuyer - August 2012 - 34
inStorebuyer - August 2012 - 35
inStorebuyer - August 2012 - 36
inStorebuyer - August 2012 - 37
inStorebuyer - August 2012 - Record-Breaking Burgers
inStorebuyer - August 2012 - 39
inStorebuyer - August 2012 - Health & Nutrition
inStorebuyer - August 2012 - 41
inStorebuyer - August 2012 - Cheese Corner - Follow Finlandia
inStorebuyer - August 2012 - 43
inStorebuyer - August 2012 - 44
inStorebuyer - August 2012 - 45
inStorebuyer - August 2012 - Product Trends
inStorebuyer - August 2012 - 47
inStorebuyer - August 2012 - 48
inStorebuyer - August 2012 - Product Showcase
inStorebuyer - August 2012 - Marketplace Network
inStorebuyer - August 2012 - 51
inStorebuyer - August 2012 - 52
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