bakerydevelopment DATA ANALYSIS AND CATEGORY MANAGEMENT Figure 5 Total U.S. Muffin Average Weekly Dollar Sales Per Store, 52 Weeks Ending 5/26/2012 $600 $500 $400 $300 6/4/11 7/30/11 9/24/11 11/19/11 1/14/12 3/10/12 5/5/12 Figure 6 Total U.S. Muffin Average Weekly Sales Dollars Per Store $435 $444 $425 $430 $438 2007 2008 2009 2010 2011 Group specializes in measurement, analytics, marketing communications, category development, promotional best practices and shopper insights. Reported results are compiled from supermarkets nationwide, representing approximately 62% of national supermarket ACV share. BRENDA MATZEN 5-year Same Store Historical Data For more information contact the Nielsen Perishables Group: Kelli Beckel, 773.929.7013; email: Kelli.Beckel@nielsen.com. *Nielsen Perishables Group FreshFacts, | 20 | inStorebuyer | August 2012 |http://www.kopykake.com