new look. new logo. same great grand cru. ® Roth Grand Cru ® Gruyere. It’s the same award-winning cheese crafted by our expert cheesemakers. Soon it will feature our new Roth logo and fresh, new packaging. In Wisconsin, the grass is greener. The air is fresh. And the finest terrain, milk and careful aging in our cellars creates an adventure in taste unlike any other. See the fresh, new look of Roth Grand Cru Gruyere. Coming soon. ®