inStorebuyer - August 2012 - 24
delidevelopment
DATA ANALYSIS AND CATEGORY MANAGEMENT
chicken. Rotisserie chicken lost 0.8 dollar share points, mainly to chicken wings, chicken appetizers and chicken meals/combos/dinners. Dollar growth occurred for each of the top chicken varieties: rotisserie
chicken (4.4%), fried chicken (6.6%), chicken wings (9.9%), chicken appetizers (9.6%) and chicken meals/ combos/dinners (10.5%). Volume sales also increased for each of these varieties, despite increased average retail prices.
Figure 3 Total U.S. Deli Prepared Chicken Sub-category Share
ROTISSERIE CHICKEN FRIED CHICKEN CHICKEN WINGS CHICKEN APPETIZERS CHICKEN MEALS/COMBOS/DINNERS OTHER PREPARED CHICKEN ITALIAN CHICKEN STUFFED CHICKEN BBQ CHICKEN 1.4% 1.3% 0.3% 0.3% 0.1% 0.1% 0.0% 0.0% 8.9% 9.2% 7.2% 7.5% 12.4% 12.7% 26.0% 26.1%
This sales review is provided by Nielsen Perishables Group. Based in Chicago, Nielsen Perishables Group specializes in measurement, analytics, marketing communications, category development, promotional best practices and shopper insights. Reported results are compiled from supermarkets nationwide, 43.6% representing approximately 42.8% 62% of national supermarket ACV share.
BRENDA MATZEN
*Nielsen Perishables Group FreshFacts, 5-year Same Store Historical Data For more information contact the Nielsen Perishables Group: Kelli Beckel, 773.929.7013; email: Kelli.Beckel@nielsen.com.
52 WEEKS ENDING 5/28/11 52 WEEKS ENDING 5/26/12
Average Daily Sales of Fried Chicken in Deli
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| 24 | inStorebuyer | August 2012 |
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inStorebuyer - August 2012
Table of Contents for the Digital Edition of inStorebuyer - August 2012
inStorebuyer - August 2012
Editor's Note - Packaging for Purpose
Table of Contents
Frontline News - Jennie-O Conducts Sampling
Bunge Opens Culinary Center
Chefmaster Moves to New Plant
Kings Unveils Local Fresh 24/7
Sam’s Club BBQ Tour
Foodservice Retail - Just Roll with It
Baking & Decorating - Truffle Shuffle
Edible Wedding Flavors
Bakery Development - Muffins by the Numbers
Deli Development - Deli Chicken Stays Strong
Package with Purpose
Chicago Style
Record-Breaking Burgers
Health & Nutrition
Cheese Corner - Follow Finlandia
Product Trends
Product Showcase
Marketplace Network
inStorebuyer - August 2012 - inStorebuyer - August 2012
inStorebuyer - August 2012 - 2
inStorebuyer - August 2012 - Editor's Note - Packaging for Purpose
inStorebuyer - August 2012 - Table of Contents
inStorebuyer - August 2012 - 5
inStorebuyer - August 2012 - Bunge Opens Culinary Center
inStorebuyer - August 2012 - 7
inStorebuyer - August 2012 - Sam’s Club BBQ Tour
inStorebuyer - August 2012 - 9
inStorebuyer - August 2012 - Foodservice Retail - Just Roll with It
inStorebuyer - August 2012 - 11
inStorebuyer - August 2012 - Baking & Decorating - Truffle Shuffle
inStorebuyer - August 2012 - 13
inStorebuyer - August 2012 - 14
inStorebuyer - August 2012 - 15
inStorebuyer - August 2012 - Edible Wedding Flavors
inStorebuyer - August 2012 - 17
inStorebuyer - August 2012 - Bakery Development - Muffins by the Numbers
inStorebuyer - August 2012 - 19
inStorebuyer - August 2012 - 20
inStorebuyer - August 2012 - 21
inStorebuyer - August 2012 - Deli Development - Deli Chicken Stays Strong
inStorebuyer - August 2012 - 23
inStorebuyer - August 2012 - 24
inStorebuyer - August 2012 - 25
inStorebuyer - August 2012 - Package with Purpose
inStorebuyer - August 2012 - 27
inStorebuyer - August 2012 - 28
inStorebuyer - August 2012 - 29
inStorebuyer - August 2012 - 30
inStorebuyer - August 2012 - 31
inStorebuyer - August 2012 - 32
inStorebuyer - August 2012 - Chicago Style
inStorebuyer - August 2012 - 34
inStorebuyer - August 2012 - 35
inStorebuyer - August 2012 - 36
inStorebuyer - August 2012 - 37
inStorebuyer - August 2012 - Record-Breaking Burgers
inStorebuyer - August 2012 - 39
inStorebuyer - August 2012 - Health & Nutrition
inStorebuyer - August 2012 - 41
inStorebuyer - August 2012 - Cheese Corner - Follow Finlandia
inStorebuyer - August 2012 - 43
inStorebuyer - August 2012 - 44
inStorebuyer - August 2012 - 45
inStorebuyer - August 2012 - Product Trends
inStorebuyer - August 2012 - 47
inStorebuyer - August 2012 - 48
inStorebuyer - August 2012 - Product Showcase
inStorebuyer - August 2012 - Marketplace Network
inStorebuyer - August 2012 - 51
inStorebuyer - August 2012 - 52
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