inStorebuyer - August 2012 - 27
Visibility plays a key role in packaging. Shoppers need to be able to see the products in order for merchandising strategies to have success.
high-end packaging with attractive, informative labels.
What customers want
Utilizing high quality packaging while showcasing the quality of product gives the retailer the best opportunity to increase sales. “In general, customers seem to like packaging that showcases the product without a group of labels covering it up,” says John Rose, category manager for bakery, Brookshire Grocery Co. “That said, we continue to look for ways to provide the necessary product information that customers want on
the package, without forgetting the original purpose, which is to showcase our great bakery products.” According to Rose, customers’ preferences have evolved. “The more recent trend seems to be craft boxes, which is a shift from the ubiquitous clamshell package,” he says. Sustainability remains at the forefront of shopper concern. Show your customers you care about this by working with your suppliers. “Some of the suppliers are doing a great job of stating the degree of recycled material they are using in producing craft packaging,” Rose says. “This medium
We just want to do it because we know it’s the right thing for the future of retail and the future of our planet.
Tony Byington, assistant vice president of bakery operations, Hy-Vee Inc.
of ‘advertising’ tends to speak well of the retailer for including this thought process in their strategic planning.” “Our customers are very interested in Hy-Vee being as green as possible and more sustainable,” says Tony Byington, assistant vice president of bakery operations for Hy-Vee Inc. To address this, Hy-Vee has begun to gradually replace plastic packaging with recyclable plastics that bear a number one plastic identification code or cardboard. The first step for Hy-Vee is to work with suppliers to find replacement packaging that provides the necessary shelf life based on the products and then test for a companywide rollout. “We’ll just take it item by item and gradually roll out each item as we find the appropriate cardboard packaging,” Byington says. ”We just want to do it because we know it’s the right thing for the future of retail and the future of our planet.”
| inStorebuyer | August 2012 | 27 |
inStorebuyer - August 2012
Table of Contents for the Digital Edition of inStorebuyer - August 2012
inStorebuyer - August 2012
Editor's Note - Packaging for Purpose
Table of Contents
Frontline News - Jennie-O Conducts Sampling
Bunge Opens Culinary Center
Chefmaster Moves to New Plant
Kings Unveils Local Fresh 24/7
Sam’s Club BBQ Tour
Foodservice Retail - Just Roll with It
Baking & Decorating - Truffle Shuffle
Edible Wedding Flavors
Bakery Development - Muffins by the Numbers
Deli Development - Deli Chicken Stays Strong
Package with Purpose
Chicago Style
Record-Breaking Burgers
Health & Nutrition
Cheese Corner - Follow Finlandia
Product Trends
Product Showcase
Marketplace Network
inStorebuyer - August 2012 - inStorebuyer - August 2012
inStorebuyer - August 2012 - 2
inStorebuyer - August 2012 - Editor's Note - Packaging for Purpose
inStorebuyer - August 2012 - Table of Contents
inStorebuyer - August 2012 - 5
inStorebuyer - August 2012 - Bunge Opens Culinary Center
inStorebuyer - August 2012 - 7
inStorebuyer - August 2012 - Sam’s Club BBQ Tour
inStorebuyer - August 2012 - 9
inStorebuyer - August 2012 - Foodservice Retail - Just Roll with It
inStorebuyer - August 2012 - 11
inStorebuyer - August 2012 - Baking & Decorating - Truffle Shuffle
inStorebuyer - August 2012 - 13
inStorebuyer - August 2012 - 14
inStorebuyer - August 2012 - 15
inStorebuyer - August 2012 - Edible Wedding Flavors
inStorebuyer - August 2012 - 17
inStorebuyer - August 2012 - Bakery Development - Muffins by the Numbers
inStorebuyer - August 2012 - 19
inStorebuyer - August 2012 - 20
inStorebuyer - August 2012 - 21
inStorebuyer - August 2012 - Deli Development - Deli Chicken Stays Strong
inStorebuyer - August 2012 - 23
inStorebuyer - August 2012 - 24
inStorebuyer - August 2012 - 25
inStorebuyer - August 2012 - Package with Purpose
inStorebuyer - August 2012 - 27
inStorebuyer - August 2012 - 28
inStorebuyer - August 2012 - 29
inStorebuyer - August 2012 - 30
inStorebuyer - August 2012 - 31
inStorebuyer - August 2012 - 32
inStorebuyer - August 2012 - Chicago Style
inStorebuyer - August 2012 - 34
inStorebuyer - August 2012 - 35
inStorebuyer - August 2012 - 36
inStorebuyer - August 2012 - 37
inStorebuyer - August 2012 - Record-Breaking Burgers
inStorebuyer - August 2012 - 39
inStorebuyer - August 2012 - Health & Nutrition
inStorebuyer - August 2012 - 41
inStorebuyer - August 2012 - Cheese Corner - Follow Finlandia
inStorebuyer - August 2012 - 43
inStorebuyer - August 2012 - 44
inStorebuyer - August 2012 - 45
inStorebuyer - August 2012 - Product Trends
inStorebuyer - August 2012 - 47
inStorebuyer - August 2012 - 48
inStorebuyer - August 2012 - Product Showcase
inStorebuyer - August 2012 - Marketplace Network
inStorebuyer - August 2012 - 51
inStorebuyer - August 2012 - 52
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