inStorebuyer - August 2012 - 32

something that will increase costs significantly, Byington says. “If your cardboard design includes a ribbon that you wrap around and tie in a bow, that’s somewhat costly.” Another way to keep costs low when changing or upgrading is to increase your buying power through a partnership or service. “Our

packaging costs have shown a slight uptick recently due to commodity increases,” Rose says. “We are continuing to work with Top Source to assist us in lowering our costs by buying as a consortium of retailers rather than going it alone. This model of procuring packaging works well for us.” The cost of packaging should be a standard percentage of the retail price. For Byington and Hy-Vee, that percentage should be right in the range of 7.5% or under. “If your spending about 7.5% on the package, that leaves you enough mark up to still be profitable on that item,” he says. “If your packaging starts to be in excess of 7.5% y of your retail price, then your packaging cost is cutting into your profitability.” 

Trends
Herb Knutson, director of marketing for Inline Plastics, lists a few of the latest trends in supermarket bakery and deli packaging. • Smaller sized packaging, particularly for single servings of bakery products, such as cupcakes, cake and pie slices, tortes, etc. • More attractive packaging that highlights the quality of upscale and elegant desserts. • More items offered in packaging for grab-and-go applications to serve time-stressed consumers.

| 32 | inStorebuyer | Aiugust 2012 |


http://www.inlineplastics.com

inStorebuyer - August 2012

Table of Contents for the Digital Edition of inStorebuyer - August 2012

inStorebuyer - August 2012
Editor's Note - Packaging for Purpose
Table of Contents
Frontline News - Jennie-O Conducts Sampling
Bunge Opens Culinary Center
Chefmaster Moves to New Plant
Kings Unveils Local Fresh 24/7
Sam’s Club BBQ Tour
Foodservice Retail - Just Roll with It
Baking & Decorating - Truffle Shuffle
Edible Wedding Flavors
Bakery Development - Muffins by the Numbers
Deli Development - Deli Chicken Stays Strong
Package with Purpose
Chicago Style
Record-Breaking Burgers
Health & Nutrition
Cheese Corner - Follow Finlandia
Product Trends
Product Showcase
Marketplace Network
inStorebuyer - August 2012 - inStorebuyer - August 2012
inStorebuyer - August 2012 - 2
inStorebuyer - August 2012 - Editor's Note - Packaging for Purpose
inStorebuyer - August 2012 - Table of Contents
inStorebuyer - August 2012 - 5
inStorebuyer - August 2012 - Bunge Opens Culinary Center
inStorebuyer - August 2012 - 7
inStorebuyer - August 2012 - Sam’s Club BBQ Tour
inStorebuyer - August 2012 - 9
inStorebuyer - August 2012 - Foodservice Retail - Just Roll with It
inStorebuyer - August 2012 - 11
inStorebuyer - August 2012 - Baking & Decorating - Truffle Shuffle
inStorebuyer - August 2012 - 13
inStorebuyer - August 2012 - 14
inStorebuyer - August 2012 - 15
inStorebuyer - August 2012 - Edible Wedding Flavors
inStorebuyer - August 2012 - 17
inStorebuyer - August 2012 - Bakery Development - Muffins by the Numbers
inStorebuyer - August 2012 - 19
inStorebuyer - August 2012 - 20
inStorebuyer - August 2012 - 21
inStorebuyer - August 2012 - Deli Development - Deli Chicken Stays Strong
inStorebuyer - August 2012 - 23
inStorebuyer - August 2012 - 24
inStorebuyer - August 2012 - 25
inStorebuyer - August 2012 - Package with Purpose
inStorebuyer - August 2012 - 27
inStorebuyer - August 2012 - 28
inStorebuyer - August 2012 - 29
inStorebuyer - August 2012 - 30
inStorebuyer - August 2012 - 31
inStorebuyer - August 2012 - 32
inStorebuyer - August 2012 - Chicago Style
inStorebuyer - August 2012 - 34
inStorebuyer - August 2012 - 35
inStorebuyer - August 2012 - 36
inStorebuyer - August 2012 - 37
inStorebuyer - August 2012 - Record-Breaking Burgers
inStorebuyer - August 2012 - 39
inStorebuyer - August 2012 - Health & Nutrition
inStorebuyer - August 2012 - 41
inStorebuyer - August 2012 - Cheese Corner - Follow Finlandia
inStorebuyer - August 2012 - 43
inStorebuyer - August 2012 - 44
inStorebuyer - August 2012 - 45
inStorebuyer - August 2012 - Product Trends
inStorebuyer - August 2012 - 47
inStorebuyer - August 2012 - 48
inStorebuyer - August 2012 - Product Showcase
inStorebuyer - August 2012 - Marketplace Network
inStorebuyer - August 2012 - 51
inStorebuyer - August 2012 - 52
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