inStorebuyer - August 2012 - 36

merchandising. “We try to add to the menu frequently to keep it exciting.” “Deerfields Bakery is thrilled to partner with Peapod to deliver its delicious top-quality products and renowned reputation way beyond the north and northwest suburbs of Chicago. The relationship between Deerfields Bakery and Peapod will undoubtedly be a sweet success for everyone,” says Tim Schmitt, president of Deerfields Bakery.

Convenience style
Another new type of food retailing that is gaining popularity throughout Chicago is Convenience Style. And the biggest proponent of this emerging

style is none other than Walgreens, the prescription store retailer that is now selling more fresh prepared foods (such as sandwiches and sushi), as well as single-serve bakery desserts. T h e Wa l g r e e n s o n N o r t h Michigan Avenue, next to NeimanMarcus, features everything from sushi to 6-oz packages of red velvet cake, under Walgreens’ deLish brand. There’s an entire section for fresh prepared foods for consumers on the go in the back of the store. Earlier this year, Walgreens welcomed residents, commuters and visitors to its new two-story flagship location at the corner of State and Randolph on Chicago’s historic State

Peapod Stats
Founded in 1989, Peapod today stands as the country’s leading Internet grocer, serving 23 US markets in communities in the states of Illinois, Wisconsin, Indiana, Maryland, District of Columbia, Virginia, Massachusetts, Connecticut, Rhode Island, New Hampshire, New York and New Jersey. The Skokie, IL-based company is a wholly-owned subsidiary of Royal Ahold in The Netherlands. Peapod Customers Peapod delivered to over 350,000 customers in 2010 Customer Profile Typical Peapod customers are dual income couples and dual income families; however, Peapod serves a wide range of people. Delivery Service Customers can place orders for delivery as soon as next-day, or up to two weeks in advance. Customers choose a two hour window that is convenient for their schedule. Order Averages Average basket size is $155; customers typically shop twice a month Delivery Fees $6.95 for orders of $100 and up $7.95 for orders of $75-$100 (in Chicago only) $9.95 for orders $60 to $100

Street. The store features an extensive collection of innovative offerings, products and services unexpected from a drugstore. The store’s expanded and groundbreaking features include an Upmarket Café offering a barista preparing fresh-brewed premium coffee, including the exclusive State and Randolph brand. A bakery will serve a range of fresh baked breads and pastries daily. The new store features a juice bar with fresh fruits and vegetables and made-to-order smoothies. The chocolate malted milkshake invented by a Walgreens soda fountain manager in 1922 is also served — or customers can opt for self-serve frozen yogurt. Walgreens in Chicago offers a wide variety of fresh hand-rolled sushi and sashimi prepared daily, as well as hundreds of fresh food items including produce and high-quality, on-the-go meal options such as wraps, sandwiches and salads made fresh daily. “This unique urban retailing concept raises the bar for drugstore retailing and sets us apart in our industry,” says Joe Magnacca, Walgreens’ president of daily living products and solutions. “As we transform from a traditional drugstore to a retail health and daily living destination, this store demonstrates how we are a central part of life for many who live and work in this dynamic and thriving community. We look forward to serving them with this new shopping and wellness experience for years to come.”

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inStorebuyer - August 2012

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