inStorebuyer - August 2012 - 45
cheesecorner
INNOVATIONS IN DELI CHEESE
Franco says. Finlandia saw an opportunity to bring production to the United States, to add to the American farmer and to give the US agriculture industry the opportunity for growth, he says. “That is something good for the United States right now where there’s a struggle to bring production and industry back to the US.” Contributing to the US economy means something to Franco and Finlandia. To grow the business while giving back to the American farmer and cheesemaker is a win-win situation. “I am so pleased and proud to be making these cheeses in the United
States now and to be teaming with the big players in the American dairy industry,” he says.
Making it happen
Finlandia carved out its position in the marketplace by being an importer. With 150 years of experience producing cheese in Europe, the company possesses immense skill and knowledge in the trade. “We know cheese production very well. Our R&D department is world renowned,” Franco says. This proved valuable when making the transition from importer to domestic producer. “We were able
to bring those skills to the United States in terms of our R&D department and our cheesemakers. We were able to make these recipes to fit what we feel is a profile for Finlandia,” Franco says. Finlandia prepared for four years before launching the new line, and it paid off in how the consumers received the products. “We did a lot of research with the consumer, a lot of research on consumption data and we had our story and our selling proposition down pat and convincing when we went out,” Franco says. “Like anything, if you do your homework, you’re going to be successful.”
BOB SIMS
M ADE I N TH E U S A
Crafting more than two million bagels per week for in-store bakeries, foodservice and schools.
973.227.5777 • ORIGINALBAGEL.COM | inStorebuyer | August 2012 | 45 |
2 Fairfield Crescent, West Caldwell, NJ 07006
http://www.originalbagel.com
inStorebuyer - August 2012
Table of Contents for the Digital Edition of inStorebuyer - August 2012
inStorebuyer - August 2012
Editor's Note - Packaging for Purpose
Table of Contents
Frontline News - Jennie-O Conducts Sampling
Bunge Opens Culinary Center
Chefmaster Moves to New Plant
Kings Unveils Local Fresh 24/7
Sam’s Club BBQ Tour
Foodservice Retail - Just Roll with It
Baking & Decorating - Truffle Shuffle
Edible Wedding Flavors
Bakery Development - Muffins by the Numbers
Deli Development - Deli Chicken Stays Strong
Package with Purpose
Chicago Style
Record-Breaking Burgers
Health & Nutrition
Cheese Corner - Follow Finlandia
Product Trends
Product Showcase
Marketplace Network
inStorebuyer - August 2012 - inStorebuyer - August 2012
inStorebuyer - August 2012 - 2
inStorebuyer - August 2012 - Editor's Note - Packaging for Purpose
inStorebuyer - August 2012 - Table of Contents
inStorebuyer - August 2012 - 5
inStorebuyer - August 2012 - Bunge Opens Culinary Center
inStorebuyer - August 2012 - 7
inStorebuyer - August 2012 - Sam’s Club BBQ Tour
inStorebuyer - August 2012 - 9
inStorebuyer - August 2012 - Foodservice Retail - Just Roll with It
inStorebuyer - August 2012 - 11
inStorebuyer - August 2012 - Baking & Decorating - Truffle Shuffle
inStorebuyer - August 2012 - 13
inStorebuyer - August 2012 - 14
inStorebuyer - August 2012 - 15
inStorebuyer - August 2012 - Edible Wedding Flavors
inStorebuyer - August 2012 - 17
inStorebuyer - August 2012 - Bakery Development - Muffins by the Numbers
inStorebuyer - August 2012 - 19
inStorebuyer - August 2012 - 20
inStorebuyer - August 2012 - 21
inStorebuyer - August 2012 - Deli Development - Deli Chicken Stays Strong
inStorebuyer - August 2012 - 23
inStorebuyer - August 2012 - 24
inStorebuyer - August 2012 - 25
inStorebuyer - August 2012 - Package with Purpose
inStorebuyer - August 2012 - 27
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inStorebuyer - August 2012 - Chicago Style
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inStorebuyer - August 2012 - 36
inStorebuyer - August 2012 - 37
inStorebuyer - August 2012 - Record-Breaking Burgers
inStorebuyer - August 2012 - 39
inStorebuyer - August 2012 - Health & Nutrition
inStorebuyer - August 2012 - 41
inStorebuyer - August 2012 - Cheese Corner - Follow Finlandia
inStorebuyer - August 2012 - 43
inStorebuyer - August 2012 - 44
inStorebuyer - August 2012 - 45
inStorebuyer - August 2012 - Product Trends
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inStorebuyer - August 2012 - 48
inStorebuyer - August 2012 - Product Showcase
inStorebuyer - August 2012 - Marketplace Network
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inStorebuyer - August 2012 - 52
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