inStorebuyer - September 2012 - (Page 3)

editor’snote SEP 12 | VOL 8 | ISSUE 8 INSIGHT FOR BUSINESS ON THE RISE EDITORIAL STAFF John Unrein | Editor Joanie Spencer | Managing Editor Bob Sims | Staff Writer Timmy Trabon | Online Editor Lauren Allen | Designer SALES STAFF Troy Ashby Associate Publisher/Sales Lily O’Kane Classified Sales Representative PUBLISHING STAFF Charles S. Sosland Chairman L. Joshua Sosland Vice-chairman Mark Sabo President & Publishing Director John Sonderegger Publisher Melanie Hepperly Vice-President & Chief Financial Officer Don Keating Audience Development Director Sadowna Conarroe Design Services Manager Steve Piatt Classified Designer Dana Holt Manager of Directories & Databases Carrie Fluegge Director of On-line Advertising & Promotions Jon Hall Director of e-Business Nora Wages Advertising Manager Sharon Alexander Advertising Materials Coordinator Marj Potts Digital Systems Analyst Becky White Manager of Advertising Design Judy Arnone Circulation Manager Taré Torres Promotions Manager Functional Food Gains More often consumers are learning of the importance of functional foods – “superfoods” like blueberries and yogurt – and now there is greater evidence to support their interest is translating into higher sales of functional foods. A just-released report by The NPD Group reveals one third of US adults, almost 80 million, indicate strong interest in functional foods and beverages. One in four adults now uses a functional food or beverage at least once a day. “A huge opportunity exists to increase functional product usage among adults, and teens, who have already tried functional products at some point but are not using them on a daily basis,” says Darren Seifer, NPD food and beverage industry analyst. Eight out of 10 adults describe themselves as “extremely healthy” or “very healthy,” but only one in five adults have what is considered to be a “most healthy” diet, according to NPD, a leading market research company. In spite of their overly positive assessment of their own health, nearly half of all adults recognize the need to change their diet in order to improve the overall healthfulness of their lives. How? Fifty-five percent of the 1,921 adults surveyed said that eating healthy is equally adding to and taking out of their diet. Vitamin supplement usage is on the rise among both kids and adults. Another way in which consumers are adding something to their diets is with functional foods and beverages, which are products that offer additional, pro-active health benefits beyond basic nutrition, like fortified with whole grains or probiotics. The instore bakery and deli business will be wise to take note of the rising opportunities here. John Unrein junrein@sosland.com INSTORE BUYER (ISSN 1554-348x) Volume 8, issue 8 is published 10 times a year, Feb, Mar, Apr, May, Jul, Aug, Sep, Oct and Dec by Sosland Publishing Co., 4800 Main Street, Suite 100, Kansas City, MO 64112. Canada Post International Publications Mail (Canada Distribution) Sales Agreement Number 40015261. Send returns (Canada) to Pitney Bowes International, P Box .O. 25542, London, ON, N6C 6B2. Printed in the USA. Periodicals postage paid at Kansas City, MO and additional mailing offices. POSTMASTER: Send address changes to INSTORE BUYER, PO Box 324, Congers, NY 10920-0324. © Sosland Publishing Co. All rights reserved. Reproduction of the whole or any part of the contents without written permission is prohibited. INSTORE BUYER assumes no responsibility for the validity of claims in items reported. Sosland Publishing Co. is a division of Sosland Companies. Inc. SUBSCRIBER Services ADDRESS. TELEPHONE, FAX, E-MAIL Editorial and sales offices are located at 4800 Main St., Suite 100, Kansas City, Mo. 64112. Phone: (816) 756-1000. The switchboard is open between 8 a.m. and 5 p.m. Central Standard Time, Monday through Friday. Our main fax number is (816) 756-0494; advertising sales can be reached by fax at (816) 756-2618. Our e-mail address is bakingbuyer@sosland.com. This number is available for corresponding with any BB department. SUBSCRIPTIONS, ADDRESS CHANGES InStore Buyer is distributed free of charge to qualified readers with managerial responsibilities in in-store, foodservice, retail, specialty wholesale and distribution businesses. For non-qualified readers, U.S. subscriptions are accepted at $60 per year. Other foreign subscriptions (from outside the territory of the U.S. and its possessions) are accepted at $80 per year. For subscription information or address changes, call the Circulation Department at (816) 756-1000. BACK ISSUES Single copies are $15 and are available from the Circulation Department. Special issue prices vary. REPRINTS, PHOTOCOPY PERMISSION Requests for reprints of articles should be sent to reprints@sosland.com or call (816) 756-1000. InStore Buyer is copyrighted; reproduction of the whole or any part of the contents without written permission is prohibited. Photocopy permission for academic purposes may be obtained from the editor. LETTERS TO THE EDITOR Comments and opinions by our readers are welcome. Please send letters to the editor to our mail address, by fax or e-mail. DIRECTORIES Special directories and buyer’s guides are published annually for the baking, grain and milling industries. For details and prices of these publications, call the Circulation Department at (816) 756-1000. A FFILIATED P UBLICATIONS 4800 Main Street, Suite 100, Kansas City, Mo. 64112 Phone: (816) 756-1000 · Fax: (816) 756-0494 E-mail: bakingbuyer@sosland.com | inStorebuyer | September 2012 | 3 |

Table of Contents for the Digital Edition of inStorebuyer - September 2012

inStorebuyer - September 2012
CSM Bakery Products
editor’snote - Functional Food Gains
Contents
front linenews
Package Makes Perfect
baking&decorating - Donut Flavor Makeovers
bakerydevelopment - Breads on the Rise
delidevelopment - Prepared for Growth
100 Years of Weis-dom
It’s Business
packaginginnovation - Sustainable Branding
packaginginnovation - Single Scene
health&nutrition - inStore Buyer’s Healthful Top 10
cheesecorner - Right in the Backyard
producttrends
productshowcase
marketplacenetwork

inStorebuyer - September 2012