inStorebuyer - October 2012 - (Page 6)

front linenews HEADLINES IN BAKERY & DELI & RETAIL Kroger Unveils Walmart Teaches Simple Truth Brand Healthy Habits The Kroger Co. announced nationwide availability of its new Simple Truth and Simple Truth Organic brands. Simple Truth and Simple Truth Organic products are free from 101 artificial preservatives and ingredients that some customers have said they do not want in their foods. Simple Truth Organic products are certified organic by the USDA. In addition, the Simple Truth brand offers several USDA-certified natural products, including meat, chicken and eggs. The launch of these brands comes at a time when consumer demand for organic food is on the rise, according to the Organic Trade Association, which notes that 78% of US families — more than ever before — say they are choosing organic foods. Together, Simple Truth and Simple Truth Organic brands offer customers access to nearly 250 honest, easy and affordable “free from 101” items and organic products for simply better living. “While organic products are available in most conventional grocery stores, our customers told us that labels can be confusing, and there’s a general belief in the marketplace that organic means more expensive,” says Mary Ellen Adcock, vice president of natural foods for Kroger. “At Kroger we understand these challenges, so we’re offering our shoppers the Simple Truth Organic brand, an easy, more clearly labeled and affordable way to buy organic products.” More than 1,000 shoppers at Walmart locations across the state of Maryland learned new skills for buying healthy food on a limited budget, after a series of educational tours held in the stores on Sept. 15. The Shopping Matters tours, developed by the antihunger nonprofit Share Our Strength and led by Walmart associates, taught shoppers to compare unit prices, read food labels, identify whole grains and buy fruits and vegetables on a limited budget. After the tour, participants applied the skills they learned to buy ingredients that would make a healthy meal for a family of four, for under $10. “We recently released a study that showed 85% of low-income families want to make healthy meals, but only about half are able to do so on a regular basis,” says Janet McLaughlin, senior director of Share Our Strength’s Cooking Matters. “The cost of groceries is a big concern for Maryland families, but healthy eating doesn’t have to break the bank.” campaign on behalf of The Safeway Foundation and Stand Up To Cancer. The campaign is designed to raise funds and increase awareness for the fight against breast cancer, which claimed the lives of nearly 40,000 women in the US in 2011. Helgenberger, known for her role as Catherine Willows on the CBS drama CSI: Crime Scene Investigation, will appear in both a print and 30-second broadcast public service announcement in direct support of the campaign, which will run as the nation prepares to observe National Breast Cancer Awareness Month in October. Debuting at the end of September, the public service campaign will coincide with Safeway’s annual instore Breast Cancer Awareness fundraiser, which offers customers multiple opportunities to give at more than 1,600 Safeway stores across the US and Canada. The public service campaign will extend through October. The Safeway Foundation Airs Cancer Awareness PSA Actress and Stand Up To Cancer Ambassador Marg Helgenberger will appear in a new public service | 6 | inStorebuyer | October 2012 |

Table of Contents for the Digital Edition of inStorebuyer - October 2012

inStorebuyer - October 2012
Editor's Note - Lessons from the Road
Table of Contents
Front Line News - Kroger Unveils Simple Truth Brand
Walmart Teaches Healthy Habits
The Safeway Foundation Airs Cancer Awareness PSA
Food Service Retail - The New Family Mealtime
Baking & Decorating - Breakfast on the Run
Bakery Development - Donut Growth
Deli Development - Deli Meats Grow Dollars, Lose Volume
The Fun Zone
Know Your Loyal Customers
Packaging Innovation - Tackling Food Tampering
Package to Show
Health & Nutrition - Portion Control
Cheese Corner - Spreadable Cheese
Product Trends
Product Showcase
Marketplace Network

inStorebuyer - October 2012