feature title
gear up
for fall
CONTENTS
15
16
News
What’s on our radar this month?
Trending:
Breads & Rolls,
Deli Salads
Consumer data and insights
from Nielsen Perishables Group.
24
Consider:
Gluten Free
Learn more about your
gluten-free customers.
ARTW
ARTW ORK BY Ø IVIN D HOVLAND
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Tailgating
26
Tailgating season offers retailers
an opportunity to capitalize on
consumers’ love of sports and
their favorite teams.
42% of tailgaters
spend over $500
per season on food
and supplies.”
Catering has
rebounded
during the past three
years, growing 5% or
better annually.”
62 First to Market
The latest from industryleading suppliers.
64 Bizarre Holiday:
National Creamfilled Donut Day
September 14th is National
Cream-filled Donut Day!
Gear up for
66 next instorethe
We’re getting geared up for
Thanksgiving, cause marketing,
and America’s new favorite
meal—breakfast.
Halloween
36
Fall Catering
46
Hook new shoppers to
supermarket catering with
inventive marketing campaigns
and products.
Halloween presents an
opportunity to attract new
shoppers, particularly to the
instore bakery.
Weekly cupcake
sales typically
jump up to 50% at the
instore bakery during
the week of Halloween.”
pg
62
The instore
donut category
averaged weekly sales
of $785 per store in 2012,
an increase of 4.1% from
$755 the prior year.
instore • JAN + FEB 2013 • 13
Table of Contents for the Digital Edition of instore - January/February 2013