instore - January/February 2013 - (Page 20)

consumer insights TRENDING Deli Salads Within the deli department, prepared foods continue to experience growth. The deli Deli Salad Dollar Contribution to Total Deli Sales by Region (%) PREVIOUS PERIOD salads category has followed this trend, 11.4 11.6 increasing 5% compared to the previous year. Deli salads accounted for 9.3% of deli department sales during the 52 weeks 52 WKS ENDING 10/27/12 9.7 9.9 9.2 9.3 8.2 8.2 7.7 7.8 ending Oct. 27, and posted average sales of $2,087 per store per week. Top-selling varieties within deli salads include potato salads, deli salad bar, chicken salad and other lettuce salad. TOTAL US CENTRAL REGION EAST REGION SOUTH REGION WEST REGION Deli salads posted their highest average sales the week of the Fourth of July with 52 WKS ENDING 10/27/12 $1 63 ,7 14 ,6 week, a 3.3% increase. The South region $1 ,5 0 $2 1 ,5 8 $2 ,7 7 $1 2 ,9 17 posted average sales of $2,584 per store per $1 Central region at 11.6%. The Central region $1 contribution to department sales in the ,9 $2 87 ,0 87 Regionally, deli salads had their highest ,5 $2 33 ,5 71 PREVIOUS PERIOD 4 followed with sales of $2,859 per store. Deli Salad Average Weekly Sales (per store) by Region $2 $3,244 per store. The week of Memorial Day had the highest growth, increasing average weekly dollar sales 8.2% compared to the previous year. TOTAL US CENTRAL REGION EAST REGION SOUTH REGION Total US Deli Salad Dollar Share by Sub-category 52 WEEKS ENDING 10/27/12 POTATO SALAD: 21.5% DELI SALAD: 17.9% CHICKEN SALAD: 12.0% OTHER LETTUCE SALAD: 9.5% COLE SLAW: 6.9% MACARONI SALAD: 6.9% This sales review is provided by Nielsen Perishables Group. Based in Chicago, Nielsen Perishables Group specializes in retail measurement, analytics, marketing communications, category development, promotional best practices and shopper insights. Reported results are for Nov. 5, 2011, through Oct. 27, 2012. Results were compiled from key U.S. grocery, mass/supercenter and club chains, including 17,000 stores nationwide. For more information, contact Nielsen Perishables Group: Kelli Beckel, (773) 929-7013; email: Kelli.Beckel@nielsen.com 20 • JAN + FEB 2013 • instore OTHER SALAD: 6.2% GRAIN/PASTA SALAD: 6.0% VEGETABLE SALAD: 3.4% CAESAR SALAD: 3.4% SEAFOOD SALAD: 3.3% TUNA SALAD: 1.7% FRUIT SALAD: 1.4% WEST REGION

Table of Contents for the Digital Edition of instore - January/February 2013

inStorebuyer - January/February 2013
Editor's Note - Gear Up for Fall
Calendar
Table of Contents
News - On Our Radar
Consumer Insights - Trending - Breads & Rolls
Trendspotting: Take-and-Bake Breads & Rolls
Trending - Deli Salads
Trendspotting: Whole Grain Deli Salads
Consider Gluten Free
Gear Up for Tailgating
Think Like a Tailgater
Wrap It Up
Tailgating at Home
Sweet Victory
Gear Up for Halloween
Merchandising Tricks
Get Creative with Raisins
Healthy Options for Kids
Hispanic Celebrations
Quinceaneras
Gear Up for Fall Catering
Planning Tools
Distinctive Ingredients
Innovative Products
Key Trends in 2013
Local & Natural
Adding Theater
Pasta Power
Specialty Cheeses
Cheese Pairings 101
Kosher Catering
Product Trends - First to Market
Bizarre Holiday
Product Showcase/Ad Index

instore - January/February 2013