instore - January/February 2013 - (Page 24)
consumer trends
CONSIDER
Gluten Free
Gluten free remains one of the great
mysteries of the food world, given that only
1% of the US population suffers from celiac
1%
of US
population
suffers from
celiac disease
A gluten-free diet is
the only treatment for the
common genetic autoimmune
disease. Yet 71% of consumers surveyed in
condition known as celiac
a recent SupermarketGuru.com quick poll
disease, which impacts 1% of
report purchasing gluten-free foods in the
the population, or 3 million
past three months.
Despite what the
name may suggest,
buckwheat is actually
gluten free!
Americans. Gluten sensitivity
occurs in 6% of the population, or
What is obvious is that gluten-free foods
71% report
18 million Americans. Wheat allergies
are here to stay. This is not a fad. Gluten-
purchasing glutenfree foods in the past
three months
are included in the top 8-allergen list.
free is a distinct trend that is showing no
signs of slowing down.
Other key factors are driving future growth:
• Increasing diagnoses of celiac disease and food allergies
An August 2012 report by Packaged Facts reveals that 18% of adults
• Growing awareness of these ailments among patients, healthcare
practitioners and the general public
are buying or consuming gluten-free foods—up from 15% two years
ago. The gluten-free food and beverage market is booming at a yearly
• Availability of more gluten-free products, and better ones, across
a range of product categories
growth rate of 28% since 2008, according to Packaged Facts, which
projects annual gluten-free sales to exceed $6.6 billion within five
• Friends and family members eating gluten-free to support
loved ones
years. The market is $4.2 billion already.
A 2012 nationwide poll uncovered the following:
40% 31% 13%
How to Meet Gluten-Free Guidelines
The Gluten-Free Food Service Training and Management
Accreditation Program is a program for foodservice establishments
of all types that want to serve gluten-free consumers.
of consumers select
want to eat gluten-free
follow a gluten-free
gluten-free foods
foods because they
diet because they
because they experi-
view them as healthier.
believe they have
The program provides independent oversight by reviewing a food
celiac disease.
establishment’s policies and procedures for training and manage-
ence stomach problems after eating foods
ment, and then compares them to the accreditation program’s Core
containing gluten.
Standards Best Practices for Gluten-Free Food Production and Service.
To learn more, visit www.gffoodservice.org.
Crunchmaster
Mini Cheese Balls
Place crackers in food processor and pulse several
times until ground into coarse crumbs. Pour
the crumbs onto a plate and clean out the food
• 1 heaping cup Crunchmaster Sea Salt
Multi-Grain Crackers
processor. Add the remaining ingredients to food
processor and process until fully combined. Roll
• 4 oz cream cheese, room temperature
tablespoons of the cheese mixture into balls (a mini
• 8 oz sharp cheddar cheese, shredded
ice cream scoop works well) and then roll the balls
(2 cups shredded)
into the cracker crumbs gently pressing the crumbs
• 2 heaping Tbsp mango chutney
into the cheese. Refrigerate until firm, about 1 hour.
• ¼ tsp dry mustard powder
Makes about two dozen, depending on size.
SOURCE: CRUNCHMASTER, WWW.CRUNCHMASTER.COM
24 • JAN + FEB 2013 • instore
http://www.SupermarketGuru.com
http://www.gffoodservice.org
http://WWW.CRUNCHMASTER.COM
Table of Contents for the Digital Edition of instore - January/February 2013
inStorebuyer - January/February 2013
Editor's Note - Gear Up for Fall
Calendar
Table of Contents
News - On Our Radar
Consumer Insights - Trending - Breads & Rolls
Trendspotting: Take-and-Bake Breads & Rolls
Trending - Deli Salads
Trendspotting: Whole Grain Deli Salads
Consider Gluten Free
Gear Up for Tailgating
Think Like a Tailgater
Wrap It Up
Tailgating at Home
Sweet Victory
Gear Up for Halloween
Merchandising Tricks
Get Creative with Raisins
Healthy Options for Kids
Hispanic Celebrations
Quinceaneras
Gear Up for Fall Catering
Planning Tools
Distinctive Ingredients
Innovative Products
Key Trends in 2013
Local & Natural
Adding Theater
Pasta Power
Specialty Cheeses
Cheese Pairings 101
Kosher Catering
Product Trends - First to Market
Bizarre Holiday
Product Showcase/Ad Index
instore - January/February 2013
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