instore - January/February 2013 - (Page 34)

gear up for tailgating SWEET VICTORY The bakery is one of the best areas in the supermarket for merchandising products for avid sports fans. Considering how easy it is to add the colors and flair of a local college or professional team to most bakery products, it’s a very valuable opportunity to merchandise pastries and baked goods. Icing cakes, cupcakes, and cookies with the local teams’ colors are a great start. Use prominent signage to remind tailgaters to visit the bakery. PHOTOS: COOKIES BY DESIGN (LEFT) A whopping 39% of college football fans throw their diets out the window when they’re watching their favorite team play, according to a study by Rasmussen Reports. Focus less on catering to a healthy niche and focus on merchandising your more indulgent items in the bakery such as cake, cupcakes, brownies, cookies, and other decadent treats. In addition, consider using DecoPac’s licensed NFL cupcake wraps. The wraps are a quick and easy finishing touch, that add the official logos of major NFL teams. Also, DecoPac’s Layon NFL Decoset and team logo poly layons give instore bakeries a tremendous opportunity to merchandise their cakes with colorful brands of local teams. The application of these products requires very limited technical skill and gives shoppers the chance to sport the actual logos of their favorite teams. Along with easy to apply decorations, football-themed cookie assortments or gift baskets are a great item for a homegating dessert table or as a gift for an avid fan. Cookies by Design offers an NFL Cookie Gift Basket that features the team’s logo, colors, and a colorfully coordinated gift basket, perfect for the avid tailgater. Keep Up with the Game As the football season picks up and production in the bakery becomes a mad dash, improving efficiency with time-saving equipment is tremendously valuable. uable. Need to make a lot of muffins or cupcakes in a short amount of time? Unifiller Systems’ new Multistation Depositor can work at speeds up to 5 times faster than a gearwheel depositor. “As an example, you could deposit up to 500 muffins in less than a minute, using a 6 across configuration,” says Stewart Macpherson, vice president and owner at Unifiller. 34 • JAN + FEB 2013 • instore DECOPAC (BELOW)

Table of Contents for the Digital Edition of instore - January/February 2013

inStorebuyer - January/February 2013
Editor's Note - Gear Up for Fall
Calendar
Table of Contents
News - On Our Radar
Consumer Insights - Trending - Breads & Rolls
Trendspotting: Take-and-Bake Breads & Rolls
Trending - Deli Salads
Trendspotting: Whole Grain Deli Salads
Consider Gluten Free
Gear Up for Tailgating
Think Like a Tailgater
Wrap It Up
Tailgating at Home
Sweet Victory
Gear Up for Halloween
Merchandising Tricks
Get Creative with Raisins
Healthy Options for Kids
Hispanic Celebrations
Quinceaneras
Gear Up for Fall Catering
Planning Tools
Distinctive Ingredients
Innovative Products
Key Trends in 2013
Local & Natural
Adding Theater
Pasta Power
Specialty Cheeses
Cheese Pairings 101
Kosher Catering
Product Trends - First to Market
Bizarre Holiday
Product Showcase/Ad Index

instore - January/February 2013