instore - January/February 2013 - (Page 56)
gear up for fall catering
ADDING THEATER
For off-site catering, theater is an essential
component of any successful event. You have
to wow your customers in more ways than
just the food.
When deciding how to create
theater, start with a plan to
create themed food stations
that will appeal to different
types of customers. A pasta bar.
A carving table. A dessert cart.
Pasta Station
The following is a suggested
list of foods to prepare at
each station:
•
•
•
•
Butternut Squash Ravioli with Brown Butter and Sage Sauce
Penne a la Vodka
Fresh Tomatoes, Peas and Proscuitto
Cavatappi with Basil Pesto Cream Sauce
Carving Table
• Pepper Crusted Beef
Tenderloin With
Horseradish Crème,
Grainy Mustard, and
Classic Bearnaise, Fresh
Baked Rolls
Pasta Power
Fall is also an appropriate time to consider creative pasta dishes for your
catering operation. After all, October is National Pasta Month.
There are more than 600 different shapes of pasta, which can be made
into an infinite number of meals. Pasta varieties include fusilli, ziti, farfalle
and orecchiette. In 2011, Americans named spaghetti as their favorite
shape, according to the National Pasta Association.
According to a 2011 survey conducted by the NPA, pasta lovers eat their
favorite food seven times a month – nearly twice a week.
Pasta is great to pair with fiber-filled vegetables and beans, heart-healthy
fish and oils, antioxidant-rich tomato sauce and protein-packed poultry
and lean meats.
Wegmans cross-merchandises popular jars of pasta sauce with packages
of artisanal pasta from its Wegmans Italian Classics line of products. The
bags are beautiful, the shapes are intriguing, and the taste is outstanding.
Extras to add in include a loaf of bread, seasonings, olive oil, or a
Wegmans Pasta Cooker and Lid with Colander insert for $39.99.
56 • JAN + FEB 2013 • instore
Mini Dessert Cart
• Pistachio, Caramel, and Chocolate Hazelnut Gelato Served in
Espresso Cups with Vanilla Tuille Cookie
• Fresh Lime Curd with Whole Strawberry
• Classic Tiramisu with Marsala and Mascarpone served in Mini
Martini Glasses
Table of Contents for the Digital Edition of instore - January/February 2013
inStorebuyer - January/February 2013
Editor's Note - Gear Up for Fall
Calendar
Table of Contents
News - On Our Radar
Consumer Insights - Trending - Breads & Rolls
Trendspotting: Take-and-Bake Breads & Rolls
Trending - Deli Salads
Trendspotting: Whole Grain Deli Salads
Consider Gluten Free
Gear Up for Tailgating
Think Like a Tailgater
Wrap It Up
Tailgating at Home
Sweet Victory
Gear Up for Halloween
Merchandising Tricks
Get Creative with Raisins
Healthy Options for Kids
Hispanic Celebrations
Quinceaneras
Gear Up for Fall Catering
Planning Tools
Distinctive Ingredients
Innovative Products
Key Trends in 2013
Local & Natural
Adding Theater
Pasta Power
Specialty Cheeses
Cheese Pairings 101
Kosher Catering
Product Trends - First to Market
Bizarre Holiday
Product Showcase/Ad Index
instore - January/February 2013
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