instore - January/February 2013 - (Page 64)

product trends BIZARRE HOLIDAY Offer customers an indulgent treat on Sept. 14 in honor of National National Cream-filled Donut Day Cream-filled Donut Day. With the support of the holiday, this is an ideal opportunity to merchandise a variety of flavorful donuts to customers who don’t typically purchase decadent desserts. Contradicting the trend towards healthier meals and lifestyles, gourmetinspired donuts have found a remarkable niche in the foodie movement. The pairing of sweet and savory items offers customers a chance to try an exciting new product that provides a complex flavor profile. Considering that gourmet The Orange Dream Star from Sublime Doughnuts was rated one of the 100 dishes to eat in Atlanta before you die. PHOTO: SUBLIME DOUGHNUTS donuts are already tremendously prevalent and popular, National Cream-filled Doughnut Day cream-filled donut, is one of Sublime Doughnuts’ most popular items is a great opportunity to and was rated one of the 100 dishes you should eat in Atlanta before merchandise a selection you die. The pairing of the orange glaze on top and the vanilla cream of exotic and non-tradi- inside creates a unique flavor profile that goes beyond the typical Dawn Foods offers donut mixes and fillings; tionally styled cream-filled cream-filled donut. pictured above is a creative Banana Split donuts at the front of your donut with three different colors of cream. store or highlighted in a The Doughnut Plant www.dawnfoods.com bakery case as a foodie in New York, NY, holiday special. offers a wide selection of donut fillings. Another way to embrace the special occasion is by allowing customers to One of the bakery’s build their own cream-filled donut. On that day, bakery shoppers would most talked about have the option to pair a number of different cream-fillings with a selec- cream-filled donuts tion of icings and toppings. When it comes to the gourmet-styled donuts, is undoubtedly the flavor variety is key. Creme Brûlée. Gourmet Donuts It’s not just the flavor of the filling that makes the donut stand out. The right glaze and stand out as gourmet. For instance, Glazed Fans of The Doughnut Plant claim they’d walk through fire for these popular Creme Brûlée donuts. Gourmet in Charleston, SC, offers a very PHOTO: THE DOUGHNUT PLANT topping can make an average Joe’s donut popular Cookies N’ Cream donut, which is a regular cream-filled donut that is topped with The mini, round donut is made with a custard a homemade oreo topping. filling and a caramelized top, similar to the classic dessert. The popularity of this signa- Kamal Grant, owner of Sublime Doughnuts ture style resulted in it branching out into and donut connoisseur in Atlanta, GA, has several different flavorful options, such as rose, hazelnut chocolate, green tea, peanut butter concentrated very closely on catering to and blackberry jam, pistachio, strawberry and is one of the pioneers behind the gourmet The Cookies N’ Cream donut from Glazed Gourmet features a homemade oreo topping. donut craze. The Orange Dream Star, a vanilla PHOTO: GLAZED GOURMET TIM TRABON the foodie donut scene. Sublime Doughnuts 64 • JAN + FEB 2013 • instore cream, and wild blueberry and cream. http://www.dawnfoods.com

Table of Contents for the Digital Edition of instore - January/February 2013

inStorebuyer - January/February 2013
Editor's Note - Gear Up for Fall
Calendar
Table of Contents
News - On Our Radar
Consumer Insights - Trending - Breads & Rolls
Trendspotting: Take-and-Bake Breads & Rolls
Trending - Deli Salads
Trendspotting: Whole Grain Deli Salads
Consider Gluten Free
Gear Up for Tailgating
Think Like a Tailgater
Wrap It Up
Tailgating at Home
Sweet Victory
Gear Up for Halloween
Merchandising Tricks
Get Creative with Raisins
Healthy Options for Kids
Hispanic Celebrations
Quinceaneras
Gear Up for Fall Catering
Planning Tools
Distinctive Ingredients
Innovative Products
Key Trends in 2013
Local & Natural
Adding Theater
Pasta Power
Specialty Cheeses
Cheese Pairings 101
Kosher Catering
Product Trends - First to Market
Bizarre Holiday
Product Showcase/Ad Index

instore - January/February 2013