inStore - May/June 2013 - (Page 12)

consumer insights TRENDING Pies Desserts accounted for nearly half of all bakery dollar sales during the 52 weeks Pies Average Weekly Sales per store by Region PREVIOUS PERIOD 52 WEEKS ENDING 02/23/13 ending February 23, 2013. Across the dessert 10 $8 23 category, pies had the strongest volume $5 34 29 19 $5 71 $5 % of all pie sales. With an increase of 4.3%, fruit $5 79 $6 84 $6 22 $6 $5 drove pie performance and accounted for 42.8 94 $622 per store per week nationally, up 4.7% from the previous year. Fruit and lattice pies $8 growth of 5.1% and achieved average sales of and lattice pies generated an average of $266 per store per week. An increase of 17% in mini pie sales showed a continuing trend toward smaller portion sizes in the bakery. Nationally, pie sales peaked during the TOTAL U.S. CENTRAL REGION EAST REGION SOUTH REGION WEST REGION Thanksgiving and Christmas holidays. Thanksgiving had the highest sales with an average of $4,333 per store. During the week of Christmas, pies posted average sales of $1,655 per store per week, a 13% increase from the Total U.S. Pie Dollar Share by Sub-category 52 WEEKS ENDING 02/23/13 prior year. The East region topped pies sales Other 0.8% performance among the US regions with an average of $823 per store per week, which was 42.8% Half Pies and Slices 3.7% Meringue 4.5% Mini 8.9% Fruit/Lattice a 1.7% growth. The lowest contributor to pie sales was the West region at 5.1%, selling an average of $534 per store per week. The South region posted the strongest growth in pies, 26.6% up 10.1%, and an average of $571 per store per week. Cream/Custard Open Face 26.6% Total U.S. Pie Average Sales per Store by Week PREVIOUS YEAR This sales review is provided by Nielsen Perishables Group. Based in Chicago, Nielsen Perishables Group specializes in retail measurement, analytics, marketing communications, category development, promotional best practices and shopper insights. Reported results are for March 3, 2012, through February 23, 2013. Results were compiled from key U.S. grocery, mass/supercenter and club chains, including 18,000 stores nationwide. For more information, contact Nielsen Perishables Group: Kelli Beckel, 773.929.7013; email: Kelli.Beckel@nielsen.com 12 • MAY + JUN 2013 • instore 52 WKS ENDING 02/23/13 $5,000 $4,500 $4,000 $3,500 $3,000 $2,500 $2,000 $1,500 $1,000 $500 $0 3/3 /12 4/3 /12 5/3 /12 6/3 /12 7/3 /12 8/3 /12 9/3 /12 10 /3/ 12 11/ 3/1 2 12/ 3/1 2 1/3 /13 2/3 /13

Table of Contents for the Digital Edition of inStore - May/June 2013

inStore - May/June 2013
editor’s note - GEAR UP FOR CHRISTMAS - Ring in the Holidays
Contents
news - ON OUR RADAR
consumer insights - Trending - Pies
consumer insights - Trendspotting: Portion-size pies
consumer insights - Trending - Deli Meat
consumer insights - Trendspotting: Specialty deli meats
consumer trends - CONSIDER - Vegetarians
gear up for christmas - Christmas & Winter Holidays
gear up for snacking - Snacking through the holidays
gear up for dieting - Dieting after New Year's
merchandising ideas - BIZARRE HOLIDAY
product trends - FIRST TO MARKET
Ad Index
Next Up - Gear up for Valentine's Day

inStore - May/June 2013