inStore - May/June 2013 - (Page 16)

consumer insights TRENDING Deli Meat Nationally, the deli department grew average dollar sales 2.9% during the 52 weeks ending Deli Meat Dollar Contribution to Total Deli Sales by Region PREVIOUS PERIOD 52 WEEKS ENDING 02/23/13 .2 28 % .8 declined 1.2% in bulk turkey and 3.2% in 15 15 to $4,068 per store per week. Average sales .4 .9 % % 19 20 .6 23 % .3 .7 24 % .4 .2 21 sales, drove the decline with a 1.9% decrease 22 which accounted for 84.3% of all deli meat % declined 1% in the past year. Bulk deli meat, % % following prepared foods. Deli meat sales 29 .0 largest contributor to deli department sales % % February 23, 2013. Deli meat was the second- ham, which led to the sales loss in bulk meat. Combined, turkey and ham contributed 66.9% to bulk meat sales. Conversely, specialty deli meat accounted for only 3.6% of sales but grew 6.9% in average sales, TOTAL U.S. CENTRAL REGION EAST REGION SOUTH REGION WEST REGION suggesting a trend toward premium and Italian meats. PREVIOUS PERIOD 52 WEEKS ENDING 02/23/13 $9 ,5 average sales of $5,314 per store, while Labor Day averaged $5,139 per store. The highest 21 70 The week of the Fourth of July generated ,3 and Labor Day, drove peak sales for deli meat. Deli Meat Average Weekly Sales per store by Region $9 Summer holidays, such as the Fourth of July region with the largest decline was the 51 ,2 $3 $3 $3 across US regions except the South. The ,2 ,8 68 1 $3 7 86 9 98 ,1 $5 ,4 $5 ,8 79 ,8 $4 April. Deli meat dollar declines occurred $4 dollar sales falling between November and 28 June through September, with the lowest 79 dollar sales for deli meat occurred during Central region, decreasing 5.1% from the previous year to $5,198 per store per week. The East region had the highest sales at $9,321 TOTAL U.S. CENTRAL REGION EAST REGION SOUTH REGION WEST REGION per store per week, but declined 2.6% from the previous year. The South region increased average deli meat sales 1.4% to $3,869 per store per week. Total U.S. Deli Meat Average Sales per Store by Week PREVIOUS YEAR 52 WKS ENDING 02/23/13 $6,000 $5,500 This sales review is provided by Nielsen Perishables Group. Based in Chicago, Nielsen Perishables Group specializes in retail measurement, analytics, marketing communications, category development, promotional best practices and shopper insights. Reported results are for March 3, 2012, through February 23, 2013. Results were compiled from key U.S. grocery, mass/supercenter and club chains, including 18,000 stores nationwide. For more information, contact Nielsen Perishables Group: Kelli Beckel, 773.929.7013; email: Kelli.Beckel@nielsen.com 16 • MAY + JUN 2013 • instore $5,000 $4,500 $4,000 $3,500 $3,000 3/3 /12 4/3 /12 5/3 /12 6/3 /12 7/3 /12 8/3 /12 9/3 /12 10 /3/ 12 11/ 3/1 2 12/ 3/1 2 1/3 /13 2/3 /13

Table of Contents for the Digital Edition of inStore - May/June 2013

inStore - May/June 2013
editor’s note - GEAR UP FOR CHRISTMAS - Ring in the Holidays
Contents
news - ON OUR RADAR
consumer insights - Trending - Pies
consumer insights - Trendspotting: Portion-size pies
consumer insights - Trending - Deli Meat
consumer insights - Trendspotting: Specialty deli meats
consumer trends - CONSIDER - Vegetarians
gear up for christmas - Christmas & Winter Holidays
gear up for snacking - Snacking through the holidays
gear up for dieting - Dieting after New Year's
merchandising ideas - BIZARRE HOLIDAY
product trends - FIRST TO MARKET
Ad Index
Next Up - Gear up for Valentine's Day

inStore - May/June 2013