inStore - May/June 2013 - (Page 32)
gear up for snacking
snacking
through the holidays
A
mericans snack more now
than ever before. The NPD
Group, a leading global information company, reports that the typical
American eats over 1,000 snack-oriented
convenience foods throughout the year.
“An individual’s mood and situation has
a strong effect on what will be snacked
on,” says Darren Seifer, NPD food and
beverage industry analyst. “Connecting
your marketing messages to the emotional
nature of snacking — think taste, cravings
and indulgence — will help you drive your
products selection.”
The traditional holiday gathering usually
revolves around a large meal, but often
times the party starts well before that
meal and lasts long after it’s been eaten.
Many American families attend multiple
parties throughout the holiday season
and those parties are often potluck
occasions. With Americans being busier
than ever and the foodie movement
continuously growing, supermarket delis,
bakeries, cheese cases and foodservice
departments have an excellent opportunity during the holidays to capitalize on
the holiday/snacking combination.
During the holidays consumers know they
will indulge themselves, not only that, but
they also spend money more freely. Make
sure your store prepares itself properly
to take advantage of these two consumer
traits for the upcoming season by making
good, high-quality foods available and
merchandising and marketing with these
themes in mind. One way is to set up interactive stations that encourage the already
present holiday cheer and make the shopping experience fun and pleasant.
32 • MAY + JUN 2013 • instore
by Bob Sims
Table of Contents for the Digital Edition of inStore - May/June 2013
inStore - May/June 2013
editor’s note - GEAR UP FOR CHRISTMAS - Ring in the Holidays
Contents
news - ON OUR RADAR
consumer insights - Trending - Pies
consumer insights - Trendspotting: Portion-size pies
consumer insights - Trending - Deli Meat
consumer insights - Trendspotting: Specialty deli meats
consumer trends - CONSIDER - Vegetarians
gear up for christmas - Christmas & Winter Holidays
gear up for snacking - Snacking through the holidays
gear up for dieting - Dieting after New Year's
merchandising ideas - BIZARRE HOLIDAY
product trends - FIRST TO MARKET
Ad Index
Next Up - Gear up for Valentine's Day
inStore - May/June 2013
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