instore - July/August 2013 - 18
consumer insights
TRENDING
Rotisserie Chicken
Deli prepared chicken accounted for 15.7% of
all deli dollar sales and posted 5.4% growth
Rotisserie Chicken Average Weekly Sales per store by Region
PREVIOUS PERIOD
52 WEEKS ENDING 04/27/13
,5
6
$1 0
,6
38
$1
the previous year. Rotisserie chicken sales
$1
,3
8
$1 4
,4
73
$1
,3
7
$1 2
,4
26
per store per week nationally, up 5% from
$1
sales and achieved an average of $1,552
$1
rotisserie chicken accounted for 43.7% of
,4
7
$1 8
,5
52
Across the deli prepared chicken category,
,7
2
$1 8
,7
74
during the 52 weeks ending April 27, 2013.
peaked around the Christmas holiday, with
the week ending December 22, 2012, posting
the highest average sales of $1,677 per store.
The East region led rotisserie chicken sales
among the US regions with an average of
$1,774 per store per week, or 2.6% growth. The
lowest regional contributor to deli prepared
chicken sales was the Central region at 40.8%,
TOTAL U.S.
CENTRAL REGION
EAST REGION
SOUTH REGION
WEST REGION
generating an average of $1,426 per store per
week. The South region posted the strongest
growth in rotisserie chicken, up 6.4%, and sold
Rotisserie Chicken Dollar Contribution to Total Deli Sales by Region
PREVIOUS PERIOD
52 WEEKS ENDING 04/27/13
TOTAL U.S.
CENTRAL REGION
7%
7.
5%
7.
5%
7.
4%
7.
4%
5.
5.
2%
2%
6.
4%
6.
8%
6.
6.
7%
an average of $1,473 per store per week.
EAST REGION
SOUTH REGION
WEST REGION
Total U.S. Deli Prepared Chicken Dollar Share by Sub-category
52 WEEKS ENDING 04/27/13
0% BBQ Chicken
1% Other Prepared Chicken
17% Chicken Wings
This sales review is provided by Nielsen Perishables Group.
Based in Chicago, Nielsen Perishables Group specializes in retail
measurement, analytics, marketing communications, category
development, best practices and shopper insights. Reported
results are for May 5, 2012, through April 27, 2013. Results were
compiled from key U.S. grocery, mass/supercenter and club chains,
including 18,000 stores nationwide.
For more information, contact: Kelli Beckel, 773.929.7013; email:
Kelli.Beckel@nielsen.com
18 • JUL + AUG 2013 • instore
0% Stuffed Chicken
5% Chicken Meals/ Combos/ Dinners
22% Fried Chicken
1% Italian Chicken
44% Rotisserie Chicken
10% Chicken Appetizers
instore - July/August 2013
Table of Contents for the Digital Edition of instore - July/August 2013
instore - July/August 2013
Editor's note - Gear up for Valentine's Day
Table of Contents
News - On Our Radar
Consumer Insights - Trending: Cakes
Trendspotting: Cupcakes Rise to the Occasion
Trending - Rotisserie Chicken
Trendspotting: Rotisserie on the Rise
Consider: Upscale Hispanics
Gear up for the Super Bowl - Big Play Opportunities
Special Topic - Labor Savers
Labor-friendly safety features
Valentine's Day
Gear up for Mardi Gras - Not just for NOLA
Product Trends - First to Market
National Tortilla Day
Product Showcase/Ad Index
Next up: Gear up for March Madness
instore - July/August 2013 - instore - July/August 2013
instore - July/August 2013 - 2
instore - July/August 2013 - Editor's note - Gear up for Valentine's Day
instore - July/August 2013 - 4
instore - July/August 2013 - 5
instore - July/August 2013 - 6
instore - July/August 2013 - 7
instore - July/August 2013 - Table of Contents
instore - July/August 2013 - 9
instore - July/August 2013 - News - On Our Radar
instore - July/August 2013 - 11
instore - July/August 2013 - 12
instore - July/August 2013 - 13
instore - July/August 2013 - Consumer Insights - Trending: Cakes
instore - July/August 2013 - 15
instore - July/August 2013 - Trendspotting: Cupcakes Rise to the Occasion
instore - July/August 2013 - 17
instore - July/August 2013 - Trending - Rotisserie Chicken
instore - July/August 2013 - 19
instore - July/August 2013 - Trendspotting: Rotisserie on the Rise
instore - July/August 2013 - 21
instore - July/August 2013 - Consider: Upscale Hispanics
instore - July/August 2013 - 23
instore - July/August 2013 - 24
instore - July/August 2013 - 25
instore - July/August 2013 - Gear up for the Super Bowl - Big Play Opportunities
instore - July/August 2013 - 27
instore - July/August 2013 - 28
instore - July/August 2013 - 29
instore - July/August 2013 - 30
instore - July/August 2013 - 31
instore - July/August 2013 - 32
instore - July/August 2013 - 33
instore - July/August 2013 - Special Topic - Labor Savers
instore - July/August 2013 - 35
instore - July/August 2013 - 36
instore - July/August 2013 - 37
instore - July/August 2013 - 38
instore - July/August 2013 - Labor-friendly safety features
instore - July/August 2013 - 40
instore - July/August 2013 - 41
instore - July/August 2013 - Valentine's Day
instore - July/August 2013 - 43
instore - July/August 2013 - 44
instore - July/August 2013 - 45
instore - July/August 2013 - 46
instore - July/August 2013 - 47
instore - July/August 2013 - 48
instore - July/August 2013 - 49
instore - July/August 2013 - Gear up for Mardi Gras - Not just for NOLA
instore - July/August 2013 - 51
instore - July/August 2013 - 52
instore - July/August 2013 - 53
instore - July/August 2013 - 54
instore - July/August 2013 - Product Trends - First to Market
instore - July/August 2013 - National Tortilla Day
instore - July/August 2013 - Product Showcase/Ad Index
instore - July/August 2013 - Next up: Gear up for March Madness
instore - July/August 2013 - 59
instore - July/August 2013 - 60
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