instore - July/August 2013 - 27

gear up for the super bowl

Fun Facts
• According to the National Chicken Council, 1.23 billion people
will be eating chicken wings on Super Bowl Sunday. That adds
up to more than 100 million lb of chicken wings.
• The Nielsen Company reports that when it comes to watching
the Super Bowl, nine out of 10 watchers are going to be at a
home — either their house or someone else’s. That’s a lot of
Super Bowl parties.
• Supervalu Snack Down Survey by Harris Interactive says that
dips are a favorite among Super Bowl snackers with 32% saying
they plan on eating some form of the snack.
• Football fans will be mashing up 8 million lb of avocados
for the guacamole to dip their chips into, says the California
Avocado Commission.
• According to the National Restaurant Association, roughly 48
million Americans will order takeout or delivery food from a
restaurant instead of cooking at home.
• Hearth, Patio & Barbecue Association reports that 62% of
owners will fire up their grill s — even if it means they have to
shovel a path through the snow to get to it.
• The Super Bowl is the second highest day of food consumption
in the United States after Thanksgiving, according to the USDA.
• 7-Eleven stores say that Antacid sales are expected to increase
20% on the day after Super Bowl.
SOURCE: MSN.FOXSPORTS.COM

The end of the fourth quarter and leading up to the Super Bowl
remains a time of increased shopper activity. Keep consumer-buying
rolling by marketing to the Super Bowl party host and hostess. “Super
Bowl has developed into a nice extension of the holiday season,” says
Alan Hamer, vice president of sales and marketing for Stefano Foods. “It
is an ideal occasion for a wide range of deli items — snacks, appetizers,
dips, sandwiches and finger foods.”

Cater to consumers looking for convenience with Stefano Foods’ hot
appetizers and snacks
PHOTO CREDIT: STEFANO FOODS

For the traditional football fan, it’s all about convenience, taste and
ease. Whether hosting a party or enjoying the game at the home of a
friend, the hardcore football fan wants quick, tasty and easy party fare.
“At Stefano’s we seek to provide solutions for consumers seeking hot
appetizers and snacks in an easy to serve format,” Hamer says. “We have
three different appetizer platters which include Mini Calzones or Mini
Grillers accompanied by a dipping sauce that can be heated in either a
microwave or conventional oven and ready for guests in minutes.”
According to www.nfl.com, 42% of viewers will eat pizza/chips/salty
snacks. Pizza represents one of the easiest options for both retailers
and consumers. The DiGiorno Hot to Go pizza program gives retailers
an already baked, served hot and ready to eat pizza product for Super
Bowl Party hosts and hostesses. With three different cooking methods,
conveyor oven, convection oven and speed oven, DiGiorno’s freshbaked scent wafting through the deli is sure to score big.

Consumers can save $1 on 2lb or more of Tyson chicken wings from their
supermarket deli by registering online at www.delianytime.com

“Super Bowl has developed into a
nice extension of the holiday season.”
Alan Hamer, vice president of sales and marketing for Stefano Foods

PHOTO CREDIT: TYSON

instore • JUL + AUG 2013 • 27

http://MSN.FOXSPORTS.COM http://www.nfl.com http://www.delianytime.com

instore - July/August 2013

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