instore - July/August 2013 - 48

gear up for valentine’s day

FROZEN TREATS
For instore bakeries looking to try something really new
and exciting, try making frozen cupcakes, which will
allow you to capitalize on the ever-growing popularity
of cupcakes.
PreGel America, the US subsidiary of the largest specialty dessert
ingredient manufacturer in the world, recently announced the launch
eGel
of four new product lines: Pino Pinguino®, PreGel Bio, PreGel Industrial
as
Flavorings and Gelato Molds. The lines represent all areas of taste in
the dessert world, providing healthy, indulgent, artisan and bulk solutions to professionals in the food business.
“Our new lines represent the diversity of today’s busiketing
nesses and their consumers,” says Jillian Hillard, marketing
manager for PreGel AMERICA. “This year we wanted to offer
rs
ingredient solutions that would provide our customers somes
thing new whether their concept is decadent desserts or
healthy snacks.”

“While equipment partn
partnerships have been and continue to be an imporcompany
tant part of our company’s strategy, working with Waring Commercial
m
to build a one-of-a-kind machine is a new endeavor for us,” says Marco
Casol, president and CEO of PreGel AMERICA. “The opportunity to work wit such a reputable equipment manufacturer
with
was one w had to jump on. The concept of a Panini
we
Gelato is one both of our companies are excited about.”
The first prototypes of the Gelato Panini Press
fi
wer introduced at the 2013 National Restaurant
were
As
Association Show. The light-weight, easy-to-use
m
machine toasts and seals a sweet bun filled with
ge
gelato and toppings to create a sandwich that’s
w
warm on the outside and cold on the inside.
T concept is one for businesses looking to
The
exp
expand their frozen dessert offerings in a new and
excitin way. The companies plan to roll out the new
exciting
machines in fall 2013.

The company’s Pino Pinguino® and Gelato Molds lines
have online tutorials on how to use the products at
www.ThePreGelChannel.com.
PreGel AMERICA also announced a new partnership
with Waring Commercial to develop a frozen dessert
novelty machine called the Gelato Panini Press. This is

an unprecedented collaboration for both companies and the industry,
as it is the first time an ingredient and equipment manufacturer have
joined forces to create a co-branded machine.

BAKERY CLASSICS
Rich Products recently introduced new fully baked, everyday
cookies in popular flavors like frosted sugar cookies and chocolate
chip. The new line is nut free, addressing the growing awareness of
children’s allergies to nuts. There are four everyday items, along with
seasonal flavors for holidays like Valentine’s Day. (01)

48 • JUL + AUG 2013 • instore

Cake Truffles by Brill are a great new way to gift cake. Brill’s cake truffles are decadent spheres of deliciously moist cake bits and indulgent
frosting, covered with a ganache-style coating. Brill’s Cake Truffles are
perfectly packed in a unique tray designed to protect the product – and
then overwrapped to seal in freshness. (03)

http://www.ThePreGelChannel.com

instore - July/August 2013

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