inStore - September/October 2013 - (Page 26)
gear up for spring
spring
by Timmy Trabon
W
hether it’s classics like corn beef and cabbage
in the deli for St. Patrick’s Day or hot cross
buns for the Easter holiday, there are several
traditional items that spike in popularity in the bakery
and deli during the spring season. Also, a handful of
product categories such as pies and cake are entering
the spotlight as hot items for Easter and St. Patrick’s
Day family and friend get-togethers.
A PIECE OF THE EASTER PIE
According to the Nielsen Perishables Group FreshFacts,
pie growth outpaced total bakery growth, cookies, cakes,
and specialty desserts in 2012. It doesn’t stop there. While
Thanksgiving most commonly steals all the glory for pie sales, the
Easter holiday actually marked a notable uptick in pie sales. In fact,
sales increased 13% at Easter in 2012.
13%
increase in pie sales for
Easter 2012
Pineapple Upside down pie from Gardner Pie
Company pairs perfectly with spiral sliced
Nielsen Perishables Group also mentions that innovative and indulgent
pie flavors, including citrus and gourmet chocolates, contributed to the
success of the trend. The research notes that key holidays in the spring
and summer present opportunities for pie growth. This includes Easter,
which gained roughly $11 million in weekly dollar sales. The study also
claims that because desserts are key products during holiday events
year-round, that including pies with other commonly purchased
categories during holiday promotions can assist in improving growth.
“We have a Pineapple Upside down pie that sells very well. It’s a great
26 • SEP + OCT 2013 • instore
Easter ham. PHOTO CREDIT: GARDNER PIE COMPANY
compliment to the traditional Easter meal, if you think of spiral sliced
ham. As a result we have a dessert that compliments it really well,” says
Tom Cavanaugh, vice president sales and marketing at Gardner Pie
Company. “Apple is always number one though. We are starting to see
an uptick in things like Sweet Potato Crunch, because of the perception
that it’s better for you.”
Table of Contents for the Digital Edition of inStore - September/October 2013
inStore - September/October 2013
Editor's Note - Convenience
What's In store for March & April
Table of Contents
On Our Radar
Consumer Insights - Cookies
Pizza
Sugar-Free Shoppers
Spring
March Madness
Department Spotlight - Cake
Sandwiches & Burgers
Beverages
Pies
Product Trends - First to Market
Bizarre Holiday - International Waffle Day
Ad Index
Next Up - Gear Up for Graduation
inStore - September/October 2013
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