Instore - January/February 2014 - (Page 10)

news ON OUR RADAR Just in time for a delicious holiday season, the Dec. 5 introduction of Sobeys Inc. announced the Market District Express brought the best of Giant Eagle's Market District grand opening of Sobeys extra food stores into the company's first innovative neighborhood restau- in Burlington, Ontario, which rant dining and food shopping experience. Located on Route 19 and delivers on Sobeys' Better Circle Road in McMurray, PA, the new store concept combines fresh, Food for All mission with a chef-created meals to eat-in or take-out with a carefully curated selec- wide variety of fresh and great tion of traditional and specialty groceries. tasting products, healthy and wholesome choices, sustain- "We've brought our passion for food to this new smaller footprint while able options and time-saving continuing to refine our take on restaurant dining," says Laura Karet, meal ideas. The newly refur- CEO, Giant Eagle. "The chefs at Market District Express have created bished 58,000-sq-ft store, an exciting menu of meals prepared to order, brought directly to your located on Brant Street, is the table and served with unsurpassed quality and freshness." first Sobeys store in Canada to receive the "extra" designation. The new store will have full breakfast, lunch and dinner menus featuring unique twists on popular fare. Additionally, the restaurant Sobeys extra offers consumers at Market District Express offers hand-made sushi rolls made with an enhanced Sobeys shopping the freshest ingredients, a licensed Starbucks coffee kiosk, and the experience with extra depart- company's first self-serve frozen yogurt bar with multiple flavors and a ments, extra products, extra experts and services, and extra savings; all wide assortment of toppings. backed by Sobeys 100% Satisfaction Guarantee: any purchase can be returned or replaced if the customer is not happy with it. Safeway Inc. announced on Dec. 13 a comprehensive initiative to make "The grand opening of the first Sobeys extra is a significant milestone its online grocery shopping website more accessible and usable for in our journey to bring better food to all Canadians," says Marc Poulin, Safeway shoppers with visual impair- president and CEO, Sobeys Inc. "Our new store concept offers customers ments. The site enhancements are an inviting atmosphere of food discovery while also offering many the result of collaboration between extras that will help customers to eat better, feel better and do better." Safeway and several visually impaired customers. Natural and organic foods are only the "sixth or seventh largest "I love the convenience of Safeway's department" at Kroger, but it is the fastest growing department on a online grocery shopping, and have percentage basis, and sometimes dollar basis, says Rodney McMullen, already seen significant improve- president and COO. With that in mind, the retailer has plans to grow the ments as a result of the commitment department through store brands such as Simple Truth. announced today," says California resident Rebecca Welz-Griffith. McMullen added that if the retailer's natural food sales were compared to those of other natural foods retailers, Kroger would be the second "Safeway has a long history of supporting our communities and people with disabilities. This deci- largest retailer "out there on a standalone basis by a pretty wide margin." sion is an important step towards helping our customers who are blind or visually impaired have a better shopping experience," says Larree Looking ahead, McMullen says Kroger has plans to grow its pres- Renda, Safeway executive vice president. ence in natural and organic products. "If you look at the market share opportunities for us, we can easily see how that business could Safeway has adopted the Web Content Accessibility Guidelines (WCAG) double from where we are today," he says. "But we don't see it as version 2.0 level AA as its accessibility standard. The corporation has something that's a dream to double our business. We actually have a already made significant enhancements to its online shopping website pretty good plan in place that will get us significantly along the way on to meet this standard and will continue to do so over the next year. getting there in a reasonable period of time." 10 * JAN + FEB 2014 * instore

Table of Contents for the Digital Edition of Instore - January/February 2014

Instore - January/February 2014
Editor's Note - The Halloween Issue
What's in store for Sept + Oct
Table of Contents
News - On Our Radar
Consumer Insights - Trending Bagels
Trending Deli Meats
Regulation Watch - Trans Fats
Consumer Trends - Consider Mediterranean
All Natural and Organic
Gear Up for Halloween - Fall Forward
Other Emerging Shopper Trends
Understanding Shoppers - Generational Differences
Gear Up for Tailgating - Tailgating 'round the clock
Amazon Fresh expands to LA
Product Trends
Product Showcase
Next Up: The Thanksgiving Issue

Instore - January/February 2014