Instore - January/February 2014 - (Page 12)

consumer insights TRENDING Bagels Nationally, the bakery department increased Total US Bagels Dollar Share by Sub-Category average dollars per store per week 2.5% during 52 WEEKS ENDING 9/28/13 the 52 weeks ending September 28, 2013. Breakfast bakery outpaced total depart- 52.6% ment dollar sales growth, with an increase 1 Count/Bulk Bagels of 3.5% compared to the prior year. Breakfast 10.9% bakery was the third largest contributor to 2-5 Count Bagels bakery department sales following desserts and breads and rolls. Bagels contributed 17% 15.2% to breakfast bakery but did not contribute 6 Count Bagels to its growth. Average per store per week 16.8% dollars sales of bagels decreased 1.8% to $250 All Other Bagels per compared to the prior year. During this 4.4% period, 16.1% of US households purchased Mini Bagels bagels from the bakery department, a slight decrease of 1.4% from the prior year. These households purchased bagels, on average, 4.2 trips for the 52-week period. Bagels had relatively stable sales during the Bagels Average Weekly Sales (per store) by Region PREVIOUS YEAR 52 WKS ENDING 9/28/13 however, bagels did not perform as well $6 $6 16 occurred during December and January; 16 52 week period. The highest dollar sales during these months as a year ago. Bagel 22 $2 97 $1 The East region topped performance among $1 25 72 $1 $1 53 $2 50 $2 ending June 1, 2013, at $226 per store. $2 selling week for bagels occurred the week 54 with an average of $273 per store. The lowest- 99 sales peaked the week ending March 9, 2013, the US regions, with more than double the sales of any other region at $616 per store per week. The national bagel sales decline was driven by an 11% sales decrease in the Central region to $153 per store per week, and a 2.4% sales decrease in the South region to $122 per TOTAL U.S. CENTRAL REGION EAST REGION SOUTH REGION WEST REGION Total US Bagels Average Sales (per store) Per Week PREVIOUS YEAR 52 WKS ENDING 9/28/13 store per week. $300.00 This sales review is provided by Nielsen Perishables Group. Based in Chicago, Nielsen Perishables Group specializes in retail measurement, analytics, marketing communications, category development, promotional best practices and shopper insights. FreshFacts Point-of-Sale Data: 52 Weeks Ending September 28, 2013 key U.S. grocery, mass/supercenter and club chains. FreshFacts® Shopper Insights Powered by Spire: Latest 52 weeks ending September 28, 2013 grocery channel only. For more information, contact Nielsen Perishables Group: Haley Hastings, 773.929.7013; email: Haley.Hastings@nielsen.com. 12 * JAN + FEB 2014 * instore $275.00 $250.00 $225.00 $200.00 10/6/12 11/6/12 12/6/12 1/6/13 2/16/13 3/6/13 4/6/13 5/6/13 6/6/13 7/6/13 8/6/13 9/6/13

Table of Contents for the Digital Edition of Instore - January/February 2014

Instore - January/February 2014
Editor's Note - The Halloween Issue
What's in store for Sept + Oct
Table of Contents
News - On Our Radar
Consumer Insights - Trending Bagels
Trending Deli Meats
Regulation Watch - Trans Fats
Consumer Trends - Consider Mediterranean
All Natural and Organic
Gear Up for Halloween - Fall Forward
Other Emerging Shopper Trends
Understanding Shoppers - Generational Differences
Gear Up for Tailgating - Tailgating 'round the clock
Amazon Fresh expands to LA
Product Trends
Product Showcase
Next Up: The Thanksgiving Issue

Instore - January/February 2014