instore - March/April 2014 - (Page 12)

consumer insights TRENDING Muffins During the 52 weeks ending December 28, Total US Muffins Dollar Share by Sub-Category 2013, breakfast bakery accounted for 21.2% 52 WEEKS ENDING 12/28/13 of bakery department dollar sales. Muffins 41.8% contributed 21.4% of dollars to breakfast 4 Count Muffins bakery sales, second in dollar share behind 18.3% sweet goods. During this period, 18.4% of 1 Count/Bulk Muffins US households purchased muffins from the bakery department. These households 13.9% purchased muffins 3.4 trips per year on Mini Muffins average, steady compared to the prior year. 9.9% However, these households increased spend 6 Count Muffins per trip 4.3% from the prior year to $3.84. This 0.5% increase helped drive muffin average weekly 2-3 Count Muffins dollar sales per store up 5.1% compared to the prior year. The week ending October 5, 2013 posted the highest average muffin sales at $597 per store, up 2.5% compared to the prior year. Muffin sales also peaked in early May due to Mother's Muffins Average Weekly Sales (per store) by Region PREVIOUS YEAR 52 WKS ENDING 12/28/13 53 $9 average of $581 per store. $9 60 Day (the week ending May 11, 2013) selling an The East topped sales performance among the $4 75 55 $3 $3 Central region at 17.6%. However, the Central 24 $4 65 3 78 $5 2 contributor to muffin sales nationally was the $4 dollar growth in muffins, up 9.7%. The lowest $4 per week, while the West region had the highest 91 $5 16 US regions with an average of $953 per store region increased average weekly dollar sales 9.5% compared to the previous year. TOTAL U.S. CENTRAL REGION EAST REGION SOUTH REGION WEST REGION Total US Muffins Average Sales (per store) Per Week PREVIOUS YEAR 52 WKS ENDING 12/28/13 $600.00 This sales review is provided by Nielsen Perishables Group. Based in Chicago, Nielsen Perishables Group specializes in retail measurement, analytics, marketing communications, category development, promotional best practices and shopper insights. FreshFacts Point-of-Sale Data: 52 weeks ending 12/28/13 key U.S. grocery, mass/supercenter and club chains FreshFacts® Shopper Insights Powered by Spire: 52 weeks ending 12/28/13 grocery channel only For more information, contact Nielsen Perishables Group: Haley Hastings, 773.929.7013; email: Haley.Hastings@nielsen.com 12 * MAR + APR 2014 * instore $550.00 $500.00 $450.00 $400.00 1/5/2013 3/5/2013 5/5/2013 7/5/2013 9/5/2013 11/5/2013 2/5/2013 4/5/2013 6/5/2013 8/5/2013 10/5/2013 12/5/2013

Table of Contents for the Digital Edition of instore - March/April 2014

Instore - March/April 2014
Editor's Note - The Thanksgiving Issue
What's in store for Nov. + Dec.
Table of Contents
News - Industry Mourns Loss of Carol Christison
On Our Radar
Trending - Muffins
Trending - Deli Prepared Foods
Regulation - Nutrition Labels
Proposed changes at a glance
Consider Whole Grains
Grab-and-go Growing
The Flavors of a Diverse America
Promoting Value
Connecting to Communities
All You Need is Cheese
Embracing Hispanic Trends
Product Trends - First to Market
Product Showcase/Ad Index
Next Up - Christmas and New Year's

instore - March/April 2014