instore - March/April 2014 - (Page 46)
embracing hispanic trends
embracing
hispanic trends
by John Unrein
Driving traffic to the bakery represents a crucial mission for Hispanic
grocery stores, and the holiday season offers a key time of year to boost
exposure and increase bakery sales. A variety of successful strategies
and tactics are employed by stores across America.
Carlos Jacobo of Jacobo's Grocery in Omaha, NE, says fall football
season presents a terrific opportunity to promote corn tortilla chips
and salsa. Jacobo's produces their fresh corn tortillas and tortilla chips,
as well as salsa, at their Omaha grocery store.
In Milwaukee, WI, four-store operator El Rey Food Markets promotes
holiday specials throughout the year on Facebook and through its
website, elreyfoods.com. Cakes are a major drawing card during the
summer and fall, and demand for breads and sweet goods drives traffic
particularly well during the winter months.
"We were the first in the city to have our own tortillerÃa and bakery
in the store," Jacobo says. "If it's not one thing, it's the other that draws
customers to our store."
"Our cakes are very popular to go along with piñatas that customers
take along to the parks," El Rey Food Markets owner Ernesto Villarreal
says. "Once fall and winter start up, so does the bakery sales. We
promote coffee and Mexican hot chocolate, which goes wonderfully
with our Mexican bakery."
46 * MAR + APR 2014 * instore
As the December holidays arrive, Jacobo's Grocery promotes traditional Hispanic sweet goods in addition to other products that families
demand for the holidays. "For Christmas and the holidays, we sell fresh
dough for customers to make their own fresh tamales at home," Jacobo
says. "December 24 is the busiest day of the year for us. We feel good
about our role in helping our customers share important traditions
with their families."
http://www.elreyfoods.com
Table of Contents for the Digital Edition of instore - March/April 2014
Instore - March/April 2014
Editor's Note - The Thanksgiving Issue
What's in store for Nov. + Dec.
Table of Contents
News - Industry Mourns Loss of Carol Christison
On Our Radar
Trending - Muffins
Trending - Deli Prepared Foods
Regulation - Nutrition Labels
Proposed changes at a glance
Consider Whole Grains
Grab-and-go Growing
The Flavors of a Diverse America
Promoting Value
Connecting to Communities
All You Need is Cheese
Embracing Hispanic Trends
Product Trends - First to Market
Product Showcase/Ad Index
Next Up - Christmas and New Year's
instore - March/April 2014
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