inStore - June 2014 - (Page 12)

consumer insights TRENDING Cakes During the 52 weeks ending February 22, 2014, Total US Cakes Dollar Share by Sub-Category nearly half of all bakery department dollar 52 WEEKS ENDING 02/22/14 sales were driven by dessert sales. Cakes were 28.9% the largest contributor to dessert dollar sales Decorated Cakes with nearly 60% of US households purchasing 17.2% cakes from the bakery department during this Cupcakes period. These households purchased cakes an average of 3.3 trips per year, steady compared 15.0% to the prior year. Additionally, cakes increased Dessert Cakes dollar sales 1.8%, but was outpaced in dollar 11.1% growth by other dessert categories including Crème Pudding/ Pound cookies, pies, specialty desserts and brownies and dessert bars. Decorated cakes were the 7.7% largest contributor to national cake sales, Cheesecakes 6.1% Ice Cream Cakes 5.9% Individual Dessert Cakes 5.6% Snack Cakes 2.0% Specialty Dessert Cakes 0.4% Wedding Cakes accounting for 28.9% of sales, while cupcakes were the second largest contributor at 17.2%. Nationally, cake sales peaked around Mother's 52 WKS ENDING 02/22/14 16 ,3 11 ,4 $3 $3 average of $4,038 per store. ,3 (the week ending June 22, 2013) and sold an $3 Day posted the second highest cake sales $3 38 ,3 15 of $4,572 per store. The week of Father's ,4 $3 20 ,3 99 PREVIOUS YEAR $3 the largest sales of the year with an average Cakes Average Weekly Sales (per store) by Region ,4 $3 84 ,4 53 Day (the week ending May 18, 2013) posted $3 Day and Father's Day. The week of Mother's ,0 $3 41 ,0 70 The South region was the largest contributor $3 to cake sales nationally at 32.9%. The East region topped sales performance among the US regions with an average of $3,453 per store per week, despite being the lowest contributor to cake sales nationally (24.3%). TOTAL U.S. CENTRAL REGION EAST REGION SOUTH REGION WEST REGION Total US Cakes Average Sales (per store) Per Week PREVIOUS YEAR This sales review is provided by Nielsen Perishables Group. Based in Chicago, Nielsen Perishables Group specializes in retail measurement, analytics, marketing communications, category development, promotional best practices and shopper insights. 52 WKS ENDING 2/22/14 $5000.00 $4000.00 FreshFacts Point-of-Sale Data: 52 weeks ending 2/22/14 key U.S. grocery, mass/supercenter and club chains $3000.00 FreshFacts® Shopper Insights Powered by Spire: 52 weeks ending 2/22/14 grocery channel only $2000.00 For more information, contact Nielsen Perishables Group: Haley Hastings, 773.929.7013; email: Haley.Hastings@nielsen.com 12 * JUNE 2014 * instore 3/5/2013 5/5/2013 7/5/2013 9/5/2013 11/5/2013 1/5/2014 4/5/2013 6/5/2013 8/5/2013 10/5/2013 12/5/2013 2/5/2014

Table of Contents for the Digital Edition of inStore - June 2014

inStore - June 2014
Editor’s note - Lessons in loyalty Staying Connected
Contents
News - On our Radar
Consumer insights - Trending Cakes
Consumer insights - Trendspotting: Portion Size Cake O erings
Consumer insights - Trending Deli Sandwiches
Consumer insights - Trendspotting: Sandwich Breads
Regulation watch - Regulation Non GMO
Consumer trends - Consider Gluten-free
Shopper demographics - Generation Fresh
Christmas - Making it a Merry Christmas
New packaging - Package Perfect
Product trends - First to Market
Ad Index

inStore - June 2014