inStore - June 2014 - (Page 22)
consumer trends
CONSIDER
Gluten-Free
Food companies are betting on gluten-free as the trend continues to
Dawn Food Products expanded on its gluten-free offerings to include
rise. Mintel expects sales of gluten-free food products to reach $15
gluten-free muffins and gluten-free cookies, both available individually
billion in annual sales by 2016 (up from $10.5 billion in 2013). The
wrapped for grab-and-go convenience or pre-packaged in a clamshell
portion of households that purchased gluten-free foods reached 11
container with a tamper-evident seal to maintain gluten-free integrity.
percent in 2013, marking a 5 percent increase since 2010, according to
Dawn previously unveiled gluten-free creme cake bases, gluten-free
Nielsen. And according to The NPD Group, one-third of US adults say
cake bases and a gluten-free cookie base.
they want to reduce or eliminate gluten from their diets.
Dawn's new gluten-free muffins come in three flavors (blueberry,
For bakery, deli and other specialty food suppliers, gluten-free food
double chocolate and banana nut), and gluten-free cookies are avail-
(38 percent) was the most likely characteristic to be included in manu-
able in three flavors (chocolate chip, candy, and oatmeal raisin).
facturer development plans for2013, according to the Specialty Food
Association.
Showcasing for the first time at Maplehurst Bakeries booth, All But
Gluten is a new gluten-free brand from Weston Bakeries Limited. The
For more than 50 years, Venice Bakery provided restaurants and
line includes muffins, breads and hamburger buns.
retailers with products made from all-natural ingredients. Now Venice
Bakery has emerged as a leader in satisfying the dietary needs of
Backed by 125 years of quality, All But Gluten is one of the only gluten-
gluten-free consumers. Venice Bakery, a first-time exhibitor at the
free lines available in the fresh bakery section. All But Gluten products
International Dairy-Deli-Bakery Association show, manufactures in its
are made in facilities that have been certified to produce gluten-free
state-of-the-art gluten-free facility in Torrance, CA.
products. The North American production facilities are dedicated,
gluten-free facilities that have been certified by the Gluten-Free
"Our passion for creating a diverse product line that appeals to the
Certification Program as endorsed by the National Foundation for
varying palates of consumers, particularly those on restricted diets, is
Celiac Awareness (NFCA). The products imported from Europe are
our specialty," says Jimmy DeSisto, president of Venice Bakery, which
produced in facilities that are certified to be gluten-free by the country-
offers gluten-free pizza crust, bread crumbs, pastas, flatbreads and
specific Celiac Society. Baked goods under the All But Gluten brand
wraps.
name come fully finished and pre-packaged.
Numerous suppliers featured gluten-free products on the IDDBA show
Gluten-free cakes are new from The Original Cakerie, which features
floor, including gluten-free muffins, cakes, cookies and breads.
the Inspired by Happiness line of gluten-free cakes in flavors including
Dawn now features pre-packaged, gluten-free muffins and cookies.
The Original Cakerie unveils a new gluten-free line of cakes.
22 * JUNE 2014 * instore
Table of Contents for the Digital Edition of inStore - June 2014
inStore - June 2014
Editor’s note - Lessons in loyalty Staying Connected
Contents
News - On our Radar
Consumer insights - Trending Cakes
Consumer insights - Trendspotting: Portion Size Cake O erings
Consumer insights - Trending Deli Sandwiches
Consumer insights - Trendspotting: Sandwich Breads
Regulation watch - Regulation Non GMO
Consumer trends - Consider Gluten-free
Shopper demographics - Generation Fresh
Christmas - Making it a Merry Christmas
New packaging - Package Perfect
Product trends - First to Market
Ad Index
inStore - June 2014
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