inStore - June 2014 - (Page 36)
christmas
making it a
merry
christmas
by Bob Sims & John Unrein
T
hree days after Christmas Day 2013, the 90-year run of
Dominick's supermarkets ended in Chicago. What went wrong
for this iconic chain, according to retail industry experts, is a
tale of what not to do in today's grocery business - lose touch with local
customers. Dominick's fate also has a lot to say about how to approach
the busiest time of year for the bakery/deli business - the Thanksgiving
through Christmas holiday season. This is the time that can make or
break your year. So plan carefully.
Roughly 15 percent of all instore bakery sales occur from Thanksgiving
week through Christmas in the US. Christmas ranks as the No. 1 sales
week for the instore bakery, followed by Thanksgiving, Valentine's Day
and Mother's Day, according to industry sources.
In the bakery, categories such as bread and rolls, cookies and sweet
goods (cinnamon rolls, coffee cakes, etc.) all post their biggest weeks of
the year leading up to and through Christmas. This holiday is the third
most important of the year for cakes. And it's No. 2 for pies.
In the deli, the Christmas week ranks No. 1 for deli prepared foods and
rotisserie chicken.
The following are weekly sales per store (based on recent years at US
instores) of key bakery and deli categories during the Christmas week,
according to Nielsen Perishables Group.
36 * JUNE 2014 * instore
Bakery
Bread and rolls $4,565
Cakes $3,980
Cookies $2,360
Donuts $1,690
Pies $1,655
Sweet goods $927
Muffins $521
Bagels $274
Deli
Deli prepared foods $14,236
Deli meats $5,461
Rotisserie chicken $1,677
Deli sandwiches $1,433
Deli pizza $820
Deli sides $423
In one emerging trend, Bill Klump, senior vice president of marketing for
Butterball, says that men represent an untapped opportunity as a target
shopper demographic, especially as more men become the primary
grocery shopper of the household. Back in 1979, 94 percent of women
did most of the grocery shopping, but times are changing. A recent
study found that men are much more involved today in household
shopping, and 86 percent "like to experiment" when they do the cooking.
Table of Contents for the Digital Edition of inStore - June 2014
inStore - June 2014
Editor’s note - Lessons in loyalty Staying Connected
Contents
News - On our Radar
Consumer insights - Trending Cakes
Consumer insights - Trendspotting: Portion Size Cake O erings
Consumer insights - Trending Deli Sandwiches
Consumer insights - Trendspotting: Sandwich Breads
Regulation watch - Regulation Non GMO
Consumer trends - Consider Gluten-free
Shopper demographics - Generation Fresh
Christmas - Making it a Merry Christmas
New packaging - Package Perfect
Product trends - First to Market
Ad Index
inStore - June 2014
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