inStore - June 2014 - (Page 44)

new packaging package perfect by John Unrein J ust in time for the hectic holidays, packaging innovations promise to make the lives of instore bakery/deli managers a little easier. And now packaging options are ready on two fronts: both from bakery suppliers that offer grab-and-go or gift packs of sweet baked goods, and from packaging companies that are unveiling new products designed for today's mobile and environment-conscious consumers. Meeting shopper demand for convenient, portable and resealable packaging, Clear Lam Packaging worked closely with Stonyfield to develop special packaging films for a new yogurt pouch that answers the demands of today's consumers. The new yogurt pouch line is designed for on-the-go enjoyment and includes YoBaby, YoTot, and YoKids Yogurt branded pouches. A recent report from Freedonia forecasts that demand for all stand-up pouches will grow at 6.5 percent annually and represent 27.2 percent of the market by 2023. Increasingly, stand-up pouch packaging is replacing preformed bottles and jars for distinctive shelf appeal and to reduce direct materials and packaging weight for cost savings and a reduced environmental footprint. The resealable cap provides convenience and portion control to help reduce food waste and provide consumers with a reliable packaging solution. "Grab-and-go snacking is fueling demand for portable packaging while consumers gravitate to organic, nutritionrich products," says James Sanfilippo, president and CEO of Clear Lam Packaging. Durability and portability are critical to maintaining food quality, integrity and presentation of prepared foods and deli selections. Bagcraft Papercon's paper-based, flexible packaging delivers both along with attractive, colorful designs that will showcase fresh-to-go products and 44 * JUNE 2014 * instore "Grab-and-go snacking is fueling demand for portable packaging while consumers gravitate to organic, nutrition-rich products." James Sanfilippo, president and CEO of Clear Lam Packaging appeal to customers. Innovative paper-based Hot Meal Deli packages will reduce cost, improve food quality, and are often more sustainable than alternatives. Available in a wide range of sizes and materials for a multitude of applications, this practical, easy-to-store packaging reduces costs by minimizing inventory while maximizing efficiency and space. Additionally, the EcoCraft line offers affordable, sustainable foodservice packaging that further reduces waste at your facility and in the environment. Fresh N Tasty Bakery Pouches from Robbie Fantastic Flexibles help to guarantee baked goods taste fresher, longer, and are the preferred choice of consumers. In an independent study of sensory and shelf life factors conducted by prestigious Clemson University Packaging Science Department, the Fresh N Tasty Pouch clearly outperformed clamshell packaging. The study concluded that baked goods retained optimal moisture content and texture when in the pouch as compared to the clamshell.

Table of Contents for the Digital Edition of inStore - June 2014

inStore - June 2014
Editor’s note - Lessons in loyalty Staying Connected
Contents
News - On our Radar
Consumer insights - Trending Cakes
Consumer insights - Trendspotting: Portion Size Cake O erings
Consumer insights - Trending Deli Sandwiches
Consumer insights - Trendspotting: Sandwich Breads
Regulation watch - Regulation Non GMO
Consumer trends - Consider Gluten-free
Shopper demographics - Generation Fresh
Christmas - Making it a Merry Christmas
New packaging - Package Perfect
Product trends - First to Market
Ad Index

inStore - June 2014