inStore - July/August 2014 - 16
consumer insights
Category share of cookie sales in the
United States in 2013, by cookie type:
52.7% 17.9%
Everyday Cookies
Iced Cookies
6.8% 6.1%
Cookie Platters
Specialty Cookies
6%
4.2%
Mini Cookies
Other Cookies
6%
Bulk Cookies
DATA FROM STATISTA: THE STATISTICS PORTAL
Packaging
Your cookie packaging can be just as important as your cookies
themselves.
"Bags are becoming more popular," Wild says.
But even in the bag category, options abound. From cellophane, to
burlap, and everything in between, there are plenty of ways to make
bag packaging your own. There are many more packaging options,
too, including:
*
*
*
*
*
*
*
*
*
*
*
*
Boxes
Tins
Jars
Mugs
Martini/Wine Glasses
Pouches
Plates
Platters
Envelopes
Planters
Muffin Tins
Tubes
Unique packaging
is an important and easy
way to generate consumer
interest and keep your
displays looking new
and exciting.
Merchandising
Your instore bakery might have the best cookies inside the best packages, but if no one is enticed to walk over and look at them, they won't
sell. Therefore, it's vital to keep your cookie displays new and exciting.
16 * JUL + AUG 2014 * instore
"Keep the cookie area different," Wild says. "Cookies are an area to
make your offerings more colorful and exciting, unlike bread and pies
which are all brown and drab in color. Bright cookies create interest and
can drive traffic to the whole department."
Why Do People Buy Cookies?
"Contrary to popular belief, most instore bakery cookie sales are for self
or family indulgence," Wild says.
Dessert Butters
According to the Food Channel, dessert butters are one of the Top 10
Dessert Trends for 2014. Dessert butters are not compound butters;
rather, they're cookies that are ground up and turned into a soft filling.
This filling can then be rolled into a truffle or added as a layer to create
a cookie sandwich.
inStore - July/August 2014
Table of Contents for the Digital Edition of inStore - July/August 2014
inStore - July/August 2014
Editor's Note - Healthy Lifestyles
What's in store for March + April
Table of Contents
News - On Our Radar
Consumer Insights - Trending: Cookies
Trending - Deli Salads
Supplements to Your Traditional Offerings
Pasta Salads
Consumer Trends - Consider Lower Sodium
Shopper Demographics - The Healthy Lifestyle Consumer
Regulating Trans Fats
The Super Bowl - Football Parties
Merchandising Tips
Valentine's Day - Maximizing Sales
Ideas for Increasing Your Valentine’s Day Sales
Fondue - Double Dip
Packaging Spotlight - Rotisserie Chicken
Product Trends - First to Market
Product Showcase/Ad Index
Next Up: Easter and Purchasing Triggers
inStore - July/August 2014 - inStore - July/August 2014
inStore - July/August 2014 - 2
inStore - July/August 2014 - Editor's Note - Healthy Lifestyles
inStore - July/August 2014 - 4
inStore - July/August 2014 - 5
inStore - July/August 2014 - What's in store for March + April
inStore - July/August 2014 - 7
inStore - July/August 2014 - Table of Contents
inStore - July/August 2014 - 9
inStore - July/August 2014 - News - On Our Radar
inStore - July/August 2014 - 11
inStore - July/August 2014 - Consumer Insights - Trending: Cookies
inStore - July/August 2014 - 13
inStore - July/August 2014 - 14
inStore - July/August 2014 - 15
inStore - July/August 2014 - 16
inStore - July/August 2014 - 17
inStore - July/August 2014 - Trending - Deli Salads
inStore - July/August 2014 - 19
inStore - July/August 2014 - Supplements to Your Traditional Offerings
inStore - July/August 2014 - 21
inStore - July/August 2014 - Pasta Salads
inStore - July/August 2014 - 23
inStore - July/August 2014 - Consumer Trends - Consider Lower Sodium
inStore - July/August 2014 - 25
inStore - July/August 2014 - Shopper Demographics - The Healthy Lifestyle Consumer
inStore - July/August 2014 - 27
inStore - July/August 2014 - 28
inStore - July/August 2014 - 29
inStore - July/August 2014 - 30
inStore - July/August 2014 - 31
inStore - July/August 2014 - 32
inStore - July/August 2014 - 33
inStore - July/August 2014 - 34
inStore - July/August 2014 - 35
inStore - July/August 2014 - Regulating Trans Fats
inStore - July/August 2014 - 37
inStore - July/August 2014 - The Super Bowl - Football Parties
inStore - July/August 2014 - 39
inStore - July/August 2014 - 40
inStore - July/August 2014 - Merchandising Tips
inStore - July/August 2014 - 42
inStore - July/August 2014 - 43
inStore - July/August 2014 - Valentine's Day - Maximizing Sales
inStore - July/August 2014 - Ideas for Increasing Your Valentine’s Day Sales
inStore - July/August 2014 - 46
inStore - July/August 2014 - 47
inStore - July/August 2014 - 48
inStore - July/August 2014 - 49
inStore - July/August 2014 - Fondue - Double Dip
inStore - July/August 2014 - 51
inStore - July/August 2014 - 52
inStore - July/August 2014 - 53
inStore - July/August 2014 - Packaging Spotlight - Rotisserie Chicken
inStore - July/August 2014 - 55
inStore - July/August 2014 - Product Trends - First to Market
inStore - July/August 2014 - Product Showcase/Ad Index
inStore - July/August 2014 - Next Up: Easter and Purchasing Triggers
inStore - July/August 2014 - 59
inStore - July/August 2014 - 60
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