the super bowl Research shows that shoppers who sample spend about 34% more that day in the store compared to shoppers who don't. The look of the person matters as well. Instead of just a branded tee shirt for the product and some khakis, make the person working the sampling and demo stations a true brand representative. What this means will differ for different stores, locations and products. With a little forethought, this person can stand out and represent the product in a professional and memorable way. Well dressed brand managers represent your store best and impress shoppers well. Lastly, time your samplings and demos for maximum exposure. Know what the busiest shopping hours of your store are and make sure that is the time during the day when you actively sample and demonstrate the products that will sell best for the big game. Drive sales with well trained, well dressed brand representatives and salespeople who know what they are doing, and give them the best selling environment according to the store's busiest hours. DecoCrèmes® Pink Champagne Flavored Buttercrème... Toast our newest flavor statement! 2200 Lunt Avenue, Elk Grove Village, IL 60007 www.lawrencefoods.com CALL 847.437.2400, X259 FOR MORE SWEET IDEAS TO GROW YOUR BUSINESS.http://www.lawrencefoods.com