valentine's day 25% $126 The number of people who purchase Valentine's Day gifts for their friends around the $7 price point. The total amount the average person spends on Valentine's Day gifts. Cheesy on Valentine's Day * Offer the consumers who are looking for a nice change of pace something rich and flavorful that's not chocolate or sweets. Artisan cheeses represent a nice change from the traditional Valentine's Day fare without sacrificing decadence. * Customers that find themselves wandering around the store trying to find a special gift for their loved one might give up early and move on. Rather than setting up separate displays at your cheese case, incorporate special Valentine's cheese offerings into the rest of your Valentine's display. This gives shoppers that come to your store specifically for the holiday a one stop location for all things Valentine's. * Within your display, arrange heart-shaped pieces of your best artisan cheeses. Use gift baskets to offer multiple, smaller pieces of your best cheeses to further the convenience of your last minute shoppers. Be sure to use signage to briefly explain the cheeses and why they make an excellent alternative to the traditional. instore * JUL + AUG 2014 * 47http://www.icingimages.com