instore - Nov + Dec 2014 - (Page 22)

the parent mindset the new American household by John Unrein G one are the days when Mom and Dad sit down at the dinner table with their two children for a comforting homemade meal. According to the groundbreaking new study from the International Dairy-Deli-Bakery Association, "Engaging the Evolving Shopper: Serving the New American Appetite," US demographics are evolving to include more single-person households and more varied family structures, changing the nature of food eating and sourcing. These changing demographics, when combined with the new demands of modern life, have resulted in an eating culture defined by a blurring of boundaries, rituals and food traditions. Today, eating can happen anytime and anywhere. Both snacking and immediate consumption behaviors are shaping how shoppers think about fresh perimeter categories. Shoppers, especially Millennials, are looking beyond center-store snack aisles to fresh, real food choices in fresh perimeter categories. 22 * NOV + DEC 2014 * instore While 83 percent of all primary shoppers purchase at least monthly from two or more of the six fresh perimeter categories, Boomers (38 percent) and Millennials (35 percent) stand out for their collective purchasing strength. More than previous generations, Millennials meet their fresh perimeter category requirements for quality, selection, and value on a department by department basis. Millennials are also more likely to use fresh perimeter departments for everyday needs, rather than just for special occasions. Millennials are a generation comfortable with outsourcing their cooking. The fresh perimeter provides them with curated fresh foods and beverages to assemble and eat right away, serving as a healthier alternative to foodservice and to center-store retail. While just as likely as Boomers to shop the dairy department, Millennials are significantly more likely than Boomers to shop monthly in each of the other five fresh perimeter categories, including bakery and deli. Snacking and immediate consumption (eating within an hour of purchase) are influencing how shoppers use fresh perimeter categories. Snacking has evolved from an incidental eating behavior to a purposeful, rich cultural practice, and food retailers are the primary source for snacks. Shoppers, especially Millennials, are looking beyond center-store snack aisles to fresh, real food choices in fresh perimeter categories. They are looking at the quality of calories (nutritional density) rather than counting calories.

Table of Contents for the Digital Edition of instore - Nov + Dec 2014

instore - Nov + Dec 2014
Editor's Note - Top Trends to Watch
What's in store for July + August
Table of Contents
News - On Our Radar
Consumer Insights - Breads and Rolls
Trending Pizza
Consider Kosher
The Parent Mindset - The New American Household
Celebration - Graduation Season
Key Culinary Trends - The Gournet Picnic
Weddings - Special Occasion Cakes
Beverage Options - Drinks
Convenience - Packaging Solutions
Product Trends
Ad Index
Next Up - Summer & Back to School

instore - Nov + Dec 2014