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shopper demographics Deli Prepared Chicken % .6 % .7 17 10 .1 % 10 .4 % 17 .7 18 % .5 % 18 .1 % 16 .4 % .0 16 % .1 % 16 CENTRAL REGION PREVIOUS YEAR EAST REGION SOUTH REGION WEST REGION 52 WKS ENDING 10/25/14 TOTAL U.S. EAST REGION SOUTH REGION 89 $4 6 12 9 $3 78 $3 5 95 5 $3 $3 6 53 8 $3 CENTRAL REGION PREVIOUS YEAR 32 61 $3 5 87 1 Deli Prepared Chicken Average Weekly Sales (per store) by Region $3 During the latest 52 weeks, the highest selling week for deli prepared chicken was the week ending October 11, 2014, at $4,194, up 7.6 percent from the previous year. The second highest selling week during this period was the week of the Super Bowl (the week ending February 8, 2014) at $4,193. TOTAL U.S. 70 $3 7 91 3 Nationally, the South region posted the largest contribution to deli sales at 18.5 percent, followed by the West region at 17.6 percent. The West region also posted the highest average sales at $4,129 per store per week, up 6 percent. Each of the US regions posted average dollar growth, with the Central region posting the largest growth, up 7.1 percent to $3,871. Deli Chicken Prepared Dollar Contribution to Deli Sales by Region 16 Deli prepared chicken contributed 16.1 percent to deli department dollar sales during the 52 weeks ending October 25, 2014. Deli prepared chicken averaged $3,913 per store per week, an increase of 5.6 percent versus the prior year. During this period, 61.1 percent of households purchased deli prepared chicken on 5.2 trips per year. Within deli prepared chicken, rotisserie chicken accounted for 43.1 percent of sales, followed by fried chicken and chicken wings. $3 TRENDING WEST REGION 52 WKS ENDING 10/25/14 Total U.S. Deli Prepared Chicken Average Sales (per store) by Week PREVIOUS YEAR 52 WKS ENDING 10/25/14 $4,500 $3,500 This sales review is provided by Nielsen Perishables Group. Based in Chicago, Nielsen Perishables Group specializes in retail measurement, analytics, marketing communications, category development, promotional best practices and shopper insights. FreshFacts Point-of-Sale Data: 52 weeks ending 10/25/14 key U.S. grocery, mass/supercenter and club chains FreshFacts® Shopper Insights Powered by Spire: 52 weeks ending 11/01/14 grocery channel only 16 * JAN + FEB 2015 * instore $2,500 $1,500 11/2/2013 1/2/2014 3/2/2014 5/2/2014 7/2/2014 9/2/2014 12/2/2013 2/2/2014 4/2/2014 6/2/2014 8/2/2014 10/2/2014

Table of Contents for the Digital Edition of instore - Jan + Feb 2015

instore - Jan + Feb 2015
Editor's Note - Unlocking the Door to Profit
What's Ahead
Table of Contents
News - On Our Radar
Shopper Demographics - Trending Cake
Trendspotting: Fondant Cakes
Trending - Deli Prepared Chicken
Trendspotting - Rotisserie Chicken
Consumer Insights - Millenials
Diet Trends - Gluten-free
Merchandising - The Haggan Experience
Seasonal Promotions - Summer Occasions
Specialty Foods - Health + Flavor
Cakes - Step to the Head of the Class
Foodservice - Stop & Shop Redefines Dining
Specialty Cheese - Snacking Cheese Ideas
Packaging - Safety & Convenience
Product Trends
Product Showcase
Next Up/Ad Index

instore - Jan + Feb 2015