instore - March + April 2015 - (Page 20)

Baby Boomers A pproximately 76 million baby boomers live in America today, according to the Population Reference Bureau. Born between 1946 and 1964, this generation represents roughly 24 percent of the US population. The Hartman Group, a research and consulting firm, 35% 21% of younger boomers consume omega-3 foods or supplements on a daily basis . of younger boomers (born 1956-1964) eat whole grains on most days, essentially the same versus the average consumer. reports that 81 percent eat at home a majority of the time, and what they are cooking reflects their new eating habits. They seek fresh vegetables and meats more now than in years past. adoption tends to increase with age. For instance, 35 percent of younger These new diet habits coupled with modern medicine means most of boomers (born 1956-1964) eat whole grains on most days, essentially these consumers will be living, and shopping, longer. the same versus the average consumer. The SymphonyIRI Group, an analytics and consulting firm, reported In comparison, 44 percent of seniors are eating whole grains daily. that baby boomers spend more than 15 percent of their grocery dollars Twenty-one percent of younger boomers consume omega3 foods in the fresh/perishables and frozen sections of the supermarket. or supplements on a daily basis, only slightly more versus the average Considering the large size of the baby boomer demographic, its spending consumer. But propensity increases rather sharply with age, and at power, willingness to spend and the longevity of its spending future, 30 percent of the population, seniors are significantly more likely instore departments need to maximize the opportunity to earn more make omega3s part of daily life. Given this particular trend, deli from this generation. and foodservice departments should put more omega-3 foods onto their menus. Boomer Eating Trends Like many consumers, boomers are using healthy eating as a key When thinking of omega3 rich foods, salmon often comes to mind first. strategy in their goal to live longer and healthier lives. In fact, the report If you have an instore chef, he probably has some ideas of a few salmon states that 87 percent of consumers over the age of 65 are trying to eat dishes that he could easily create and make them friendly for staff healthier these days. When it comes to specific food related behaviors, and shoppers. Considering the large size of the baby boomer demographic, its spending power, willingness to spend and the longevity of its spending future, departments need to maximize the opportunity to earn more from this generation. 20 * MAR + APR 2015 * instore

Table of Contents for the Digital Edition of instore - March + April 2015

instore - March + April 2015
Editor's Note - Knowing Hispanics: Authenticity is Key
What's Ahead
Table of Contents
News - On Our Radar
Shopper Demographics - Trending Pie
Trendspotting - Muffin Inclusion
Trending - Deli Prepared Salads
Trendspotting - Hispanic Snacks
Consumer Insights - Babyboomers
Diet Trends - Consider Whole Grains
Hispanic Influence
Success Stories
Merchandising - Wedding Season
Top 10 Trends for 2015
Seasonal Promotions - Prepare for the Scary Season
Specialty Foods - Italian Meats
Specialty Cheese - Promoting Hispanic Cheeses
Packaging Trends - RPC Guidelines
Product Trends - First to Market
Product Showcase
Next Up/Ad Index

instore - March + April 2015