instore - June 2015 - (Page 12)
industry research
Donuts
%
.3
0
9%
7.
8.
6%
4.
9%
5.
0
%
7.
7.
8%
8%
%
11
11
.5
%
52 WKS ENDING 04/25/15
TOTAL US
CENTRAL REGION
EAST REGION
SOUTH REGION
WEST REGION
Donuts Average Weekly Sales (per store) by Region
52 WKS ENDING 04/25/15
5
$1 7
,3
74
PREVIOUS YEAR
73
$9
0
$8
4
0
$8
$8
$6
98
$7
12
10
$9
0
$9 1
10
0
$1
,3
During the latest 52 weeks, the highest selling
week for donut was the week of Mardi Gras
(the week ending February 21, 2015) at $1,126
per store. The second highest selling week
was the week of Valentine's Day (the week
ending February 14, 2015) at $1,047 per store.
PREVIOUS YEAR
7.
Nationally, the Central region posted the largest
contribution to donut sales at 11.3 percent,
followed by the West region at 7.9 percent. The
Central region also posted the highest average
donut sales at $1,374 per store per week, up 1.3
percent.
Donuts Dollar Contribution to Bakery Sales by Region
9%
Donuts contributed 7.8 percent to bakery
department dollar sales during the 52 weeks
ending April 25, 2015. Donuts averaged $910
per store per week, steady compared to the
previous year. Within the donuts category,
1-count/bulk donuts accounted for 37.2
percent of sales, followed by 12-count donuts
and 6-count donuts.
7.
TRENDING
TOTAL US
CENTRAL REGION
EAST REGION
SOUTH REGION
WEST REGION
Donuts Average Sales (per store) Per Week
PREVIOUS YEAR
52 WKS ENDING 4/25/15
$1200.00
This sales review is provided by Nielsen Perishables Group.
Based in Chicago, Nielsen Perishables Group specializes in retail
measurement, analytics, marketing communications, category
development, promotional best practices and shopper insights.
$1100.00
$1000.00
$900.00
FreshFacts Point-of-Sale Data: 52 weeks ending 4/25/15 key U.S.
grocery, mass/supercenter and club chains
For more information, contact Nielsen Perishables Group:
Haley Hastings, 773.929.7013; email: Haley.Hastings@nielsen.com
12 * JUNE 2015 * instore
$800.00
5/5/2014
7/5/2014
9/5/2014
11/5/2014
1/5/2015
3/5/2015
6/5/2014
8/5/2014
10/5/2014
12/5/2014
2/5/2015
4/5/2015
Table of Contents for the Digital Edition of instore - June 2015
instore - June 2015
Editor's Note - Answering the Challenge
What's Ahead
Table of Contents
News - On Our Radar
Industry Research - Trending Donuts
Trendspotting: Pies
Trending Dips, Spreads, Toppings
Trendspotting: Sushi
Consumer Insights - Generation X
Diet Trends - Consider Trans Fat Free
Shopper Demographics - Still Getting Healthier
Nutrition Statistics
Seasonal Promotions - Trading Up for the Holidays
Specialty Foods - Asian Cuisine Takes Hold
Product Spotlight - Sweet Snacking
Specialty Cheese - French Cheese
Equipment - Labor Savers
Product Trends
Next Up
Product Showcase/Ad Index
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