instore IDDBA Recap - June 2015 - 12

overview

PACKAGING
Most packaging manufacturers continued to focus on the
growing need for convenient packaging that is also sustainable and eco-friendly. To reach this goal, many manufacturers
invested in new technology to deliver innovative solutions
that aid retailers in merchandising their products.
Clear Lam introduced the PrimaPak packaging line at
IDDBA this year. PrimaPak is an ideal replacement for heavy
preformed cans, bottles and trays. From fresh salads to shelf
stable cereal, this line is well suited for a variety of deli products. Produced from a single roll of film on a Vertical FFS
machine, this packaging line is flexible, stackable and enclosable. It also uses up to 70 percent less plastic than PET jars,
which helps improve sustainability measures and achieve
measurable cost savings for retailers.
Anchor Packaging is incorporating ergonomic design and
environmentally friendly materials into its latest line of packaging products. The "WAVE" series includes upscale elements
like clean lines, wide viewing panels, and polypropylene dome
lid that uses anti-fog technology to help consumers get a clear
view of the products offerings. This modern container also
features a ready to serve component, perfect for easy clean up
after a meal. All packages in this line are made with a natural
mineral additive that reduces the use of petroleum by 40
percent. These containers are also dishwasher safe, making
them reusable for consumers.
Produced from high quality sustainable materials, Placon's

12 * 2015 IDDBA Recap * instore

Envision is designed to give retailers a packing option that
looks high-end without the price tag. Created to increase
impulse purchases, the line is easy to stack and available in
both clear and black in shallow and deep configurations that
will hold a variety of foods. Envisions also keeps food fresh
longer with options for a deep tray base, perfect for foods
with liquids, or a smooth shallow base, great for wraps and
baked goods.
Weber packaging Solutions displayed the Alpha Compact top
and bottom labeling system. The system is great for labelling clamshells, trays, and chipboard cartons. It is ideal for
exhibiting and applying labels to packages that need to draw
attention to branding and nutritional information. The system
uses Weber's cost-efficient Alpha Compact labeling systems
combined with a split conveyor to deliver a highly accurate
method of applying labels to various packages.
Honing in on consumer safety needs, Sealed Air's Food Care
Division revealed a new resalable product at IDDBA. The
Cryovac Multi-Seal Flex Lok package features an adhesive
that is easy to open, but can be resealed at any time. According
to John Kelly, dairy marketing director of Sealed Air's Food
Care Division, "consumers are looking at both the quality of
the product and the convenience of how it's packaged when
making their purchasing decisions". To help retailers increase
appeal to customers, the Cryovac Multi-Seal Flex Lok package
offers an easy open tab and that can be split safely without the
use of knifes or scissors.

instore IDDBA Recap - June 2015

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