instore IDDBA Recap - June 2015 - 17

speaker recap

* It's more accessible. It's available to shoppers all the time and wherever they are -at
home, at work or on the go.
* It doesn't have the shrink that comes
along with merchandising perishable
products because the physical products are
replaced with digital images.
* It provides data on shopper behavior
that contains insights into how shoppers
are shopping and what they're looking for.
"The omnichannel is our future,"
Eardley says.

farming show up on the food pages of
Martha Steward Living, her print magazine
and online site where viewers go to learn
about the latest trends in culinary treasures.
"It has been an extraordinary experience
rebuilding this beautiful garden," she says.
"I use my garden as a living laboratory and
inspiration for my magazine."
Heirloom seeds are one of the hottest trends
going today in the food business, and Stewart
also shared insights from her new book, One
Pot, which features recipes that can be made
with many flavorful ingredients that can

Media Moguls

Arianna
Huffington

Two big of the biggest names in media gave
informative presentations on the IDDBA
center stage.
Martha Stewart, founder of Martha Stewart
Living Omnimedia, shared her personal
experiences of "celebrating the good from

exam. But when we put technology in its
place, and become masters of technology,
and not the slave, then we can be truly
valuable." She discussed the importance
of eight hours of sleep to the productivity
of employees and the need for electronic
devices to be turned on and turned off.

the earth," including her recent project of
developing a 150-acre farm in Bedford, New
York, where she grows many unique varieties
of produce such as seven kinds of
wild strawberries.

Many of her unique experiences with

Martha
Stewart

be added to one pot on the stove. "Simple
recipes like that do get a tremendous amount
of attention today," she says.

Mike
Eardley

Another who embraced the virtues
of simplicity was Arianna Huffington,
chairman of the Huffington Post Media
Group, who discussed tactics to thrive in
our "brave new world" of 24/7 electronic
media consumption. She shared her own
personal comeback story after collapsing
from burnout eight years ago.
Technology, she says, "has become deliberately addictive. We are always in a state
of breathlessness like we are taking a final

Meetings at the Huffington Post are now
"device free," and her organization has
implemented a no-email policy for workers
during their vacation time. An out-of-office
assistant electronically informs the sender
that the person they are trying to contact
is on vacation and that another person
(specified in the email) can be reached for
immediate help. The message also prompts
the sender to please email the person again
once they have returned from vacation.
Then the email message automatically
deletes itself. "Everybody needs predictable
time off," Huffington says. "Yes, somebody
has to be on all the time, it's just not going to
be the same person."
"We need to re-invent the workplace
because the current situation is not
working," she says.
Huffington prescribes a dose of a wellbeing, wisdom, wonder and giving for
excelling in this new age.
instore * 2015 IDDBA Recap * 17
instore IDDBA Recap - June 2015

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