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CONSIDER G Non-GMO MO-free claims are increasingly important to "free-from" there is strong consumer interest in such free-from foods, especially shoppers, with 35 percent ranking it as one of their top trans fat-free, no doubt owing to widespread concern about obesity three most important claims, according to new research in the US and its related health consequences. from Mintel. Legislating Labeling In fact, interest in GMO-free foods (37 percent) among all consumers outweighs interest in foods free of soy (22 percent), nuts/peanuts (20 The Safe and Accurate Food Labeling Act is designed to prevent percent) and eggs (17 percent). Another popular claim for consumers individual states from passing legislation requiring the labeling of is sodium-free (57 percent), with 40 percent listing it as one of their food and beverage products containing bioengineered ingredients. three most important claims. The American Bakers Association this summer praised members of the House of Representatives on passage of the Safe and Accurate Health issues appear to be top of mind among US consumers when Food Labeling Act, which creates a voluntary "non-GMO" labeling seeking products bearing a free-from claim, including those related standard modeled after the popular National Organic Program. to heart health and allergies," says Billy Roberts, senior food and drink analyst at Mintel. "Mintel data also shows elevated interest in Other groups including the Grocery Manufacturers Association the GMO-free claim, which ranks among the top four most important (GMA) favor the bill, which had yet to move through the Senate claims for many consumers and is more important than soy-free and in mid-September. Pamela Bailey, president and CEO of the GMA, nut/peanut-free foods." said this critically important bipartisan legislation will ensure that Americans have accurate, consistent information about their Foods bearing "free-from" claims are gaining relevance to American food "rather than a 50-state patchwork of labeling laws that will consumers, as they perceive the products as closely tied to health. only prove costly and confusing for consumers, farmers and food New research from Mintel reveals that 84 percent of American manufacturers." free-from consumers buy free-from foods because they are seeking out more natural or less processed foods. In fact, 43 percent of With Vermont's state labeling mandate law for foods with consumers agree that free-from foods are healthier than foods bioengineered ingredients scheduled to go into effect in July 2016, without a free-from claim, while another three in five believe the the Grocery Manufacturers Association is ratcheting up its calls fewer ingredients a product has, the healthier it is (59 percent). for Congress to pass federal legislation establishing a uniform food labeling standard. The GMA is challenging the Vermont law in Among the top claims free-from consumers deem most important federal court but warned that food manufacturers must plan for are trans fat-free (78 percent) and preservative-free (71 percent). its implementation. In the process, they have identified even more "Fat-free may seem like a claim whose best days are behind it, but costs and challenges. 28 * SEP + OCT 2015 * instore

Table of Contents for the Digital Edition of instore - Sept + Oct 2015

instore - September + October 2015
Editor's Note - Fresh in Focus
What's Ahead
Table of Contents
News - On Our Radar
Trending - Breads and Rolls
Trending Deli Meat
The Future of Celebrations
Consumer Insights - A New Consumer Group Worth Watching
Diet Trends - Consider Non-GMO
Commissary Insider - Insight Insider: The FreshOne Advantage
Research and Development: Culinary-Inspired Convenience Foods
Sandwich Spotlight: Veg-centric Sandwiches
Assembling Foods: Safety First
Feature Profile: Dunford Bakers
Shopper Demographics - How They Shop
Equipment Solutions - The Case for Hot Foods
Valentine's Day - Ready Your Heart
Flavor Trends - What's Trending in Chocolate
Product Spotlight - Rising Trends
Specialty Cheese - Communal Cheese
Product Trends
Product Showcase/Ad Index

instore - Sept + Oct 2015