instore - March 2016 - (Page 24)

merchandising ON DISPLAY Summer Picnics GLENDA POWERS / ADOBE STOCK Summer time eating The weather has already begun to show signs of change and given a sneak peek into the summer season. Consumers all over the country will soon head for the outdoors, and picnics and barbeques will ramp up as the days get longer. The change of seasons is the perfect time for supermarket foodservice departments, bakeries and delis to offer fresh changes to match the changes taking place outside. Picnics are by nature a do-it-yourself proposition. Picnickers prepare food at home, pack it and take it somewhere else to eat and enjoy the scenery, but convenience has stepped to the front of the American lifestyle. Time crunches are a given in today's world, even when it comes to leisure activities. Helping out a consumer with time efficient alternatives will serve the retail foodservice provider well when trying to provide customer service. Whether shoppers want a complete DIY picnic, a completely prepared picnic, or something in between, the supermarket wins. Merchandising for Outside Activities As consumers take their eating occasions outside, merchandising for the picnic and barbeque can move that way, as well. Retailers should still make strong efforts on the interior of the store, but some outdoor efforts make sense. Hy-Vee stores often place one of their indoor chefs outside with a large grill cooking of Americans plan to celebrate various meats that store Independence Day by having a offers. This offers shoppers cookout/barbeque/picnic. an idea of what can be done with what the store has to offer, but also creates a of chicken, 190 million lbs. of beef, foodservice opportunity by five million gallons of ice cream and selling plates and sides for 150 million hot dogs will be eaten on consumers to eat instore. 64.4% 700 million lbs. the Fourth of July. $6.6 billion SOURCES: NATIONAL RETAIL FEDERATION, CONSUMER PRODUCT SAFETY COMMISSION, CNN, TIME, CENSUS.GOV 24 * MARCH 2016 * instore will be spent on food items with the average household spending $72.23. Once shoppers have moved inside the store, displays at the front of the deli, foodservice department or bakery, whichever is closest to the high traffic area of customer EVGENYB / ADOBE STOCK CELEBRATE AMERICA http://www.CENSUS.GOV

Table of Contents for the Digital Edition of instore - March 2016

instore - March 2016
Editor's Note - Going Green
Table of Contents
News - On Our Radar
Cover Story - Efficient Equipment
Commissary Insider - Insight Insider: Hill Country Bakery builds a brand name
Food Safety: Monitoring cross-contamination
Equipment: Reducing Waste
Product Category Spotlight: Retailing Fresh Fruits
Technology: Inventory Tools
Research and Development: Cleaner Eating for the Mobile Consumer
Product Knowledge - Seasonal Salads
Merchandising - Summer Picnics
Specialty Insights - Imported Cheese
Equipment & Packaging - Bakery Packaging
Promotions - Ads on the Go
Product Trends
Product Showcase

instore - March 2016