instore - April 2016 - (Page 10)
spotlight
Donuts
BY THE NUMBERS
Donuts Contribution to
Bakery Sales by Region
11.1%
5%
7.4%
Donuts contributed 7.8 percent to bakery
department dollar sales during the 52 weeks
ending January 30, 2016, averaging sales of
$925 per store per week, steady compared to
the previous year.
Donuts posted the largest contribution to
bakery sales in the Central region, contributing
11.1 percent to bakery department sales. The
Central region also posted the highest average
sales, at $1,399 per store per week. Each of the
US regions maintained or slightly increased
sales compared to the previous year.
Donut sales were highest during the month
of December, peaking the week ending
December 12, 2015, at $1,135 per store. The
second highest-selling week for donuts was
the week ending December 19, 2015, at $1,056
followed by the week of the Christmas holiday
(the week ending December 26, 2015) at $991
per store.
Weekly Donuts Sales
Per Store by Region
$1,399
$727
$805
$932
Central
East
South
West
Total US Donuts Average
Sales Per Store by Week
$1,100
$1,000
This sales review is provided by Nielsen Perishables Group.
Based in Chicago, Nielsen Perishables Group specializes in retail
measurement, analytics, marketing communications, category
development, promotional best practices and shopper insights.
For more information, contact Nielsen Perishables Group:
Haley Hastings, 773.929.7013; email: Haley.Hastings@nielsen.com
10 * APRIL 2016 * instore
$900
$800
JAN FEB MAR APR MAY JUNE JULY AUG SEPT OCT NOV DEC
MELPOMENE - FOTOLIA/ TRIOCEAN - FOTOLIA/ ADOBE STOCK
7.7%
Table of Contents for the Digital Edition of instore - April 2016
instore - April 2016
Editor's Note - SNACKING: Have a second?
Table of Contents
News - On our radar
Spotlight - By the Numbers: Donuts
Cover story - Snacking evolved
Commissary Insider - Insight Insider: Good to go fresh aims to please
Food Safety - Pathogen Detection
Equipment Weighing the options
Product Category Spotlight: Ethnic, easy and healthy
Packaging: Peace of mind with tamper-evident technology
Operations and Logistics: Traceability in the supply chain
Product Knowledge - Need to Know: Specialty cheese
Merchandising - On Display: Independence Day
Speciality Insights - Consider Gluten-free Bakery
Equipment & Packaging - Latest Innovation: Rapid-cook ovens
Product Trends
Product Showcase
Ad Index
instore - April 2016
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