instore - May 2016 - 10

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and snacks, such as country-fried steak, stuffed entrées, chicken
tenders and cinnamon dough bites.
Store brand sales reached $118.4 billion in 2015, an all-time record and
an increase of $2.2 billion over the previous year. In the past two years
alone, annual sales are up five percent or $5.4 billion in the major retail
channels, according to Private Label Manufacturers Association's 2016
Private Label Yearbook.
Store brand dollar share came to 17.7 percent, also the highest mark
ever. Across all outlets, combined store brands sales grew two percent,
a performance that equaled that of national brands, which also rose
two percent.
In unit sales, both store brands and national brands were off fractionally, less than a half percentage point each. Unit sales of store brands
were almost 44 billion, nominally on par with last year. As a result,
store brand unit share held at 21.1 percent.

Food Lion debuted a new advertising campaign, highlighting its fresh
and affordable products, low prices and easy shopping experience.
The launch of the spots is aimed at communicating the company's
"Easy, Fresh and Affordable...You Can Count on Food Lion Every day!"
strategy, which the company unveiled in 2014. Through this launch,
the company has made improvements throughout its stores in product

Select, Signature Kitchens, Signature Farms, Signature Café, Signature
Home and Signature Care. The company will also feature a "100 percent
money-back guarantee" on the products if consumers are not satisfied.

Snacking consumption has been steadily growing over the past several
years, but has accelerated since 2014; 83 percent of consumers in 2016
vs. 76 percent in 2014 snack on a daily basis. Driven by the quickening
pace of consumers' lifestyles, the rise of smaller households (that allow
for more flexibility around meal times and sizes) and the increasingly
widespread notion of snacks
as part of a healthful diet,
consumers are broadening
their definitions of snacks and
consuming them on more
occasions.

83 percent of
consumers in 2016
vs. 76 percent in
2014 snack on a
daily basis.

"With consumers' lives getting
busier, snacks are serving
more needs than in the
past," explains Kelly Weikel,
director of consumer insights
at Technomic. "To gain share,
operators and suppliers must adapt their snack lineup to meet
consumers' wide range of need states - from tiding them over to the
next meal to replacing meals, to providing nutritious,
supplemental treats."
Using actionable data from more than 1,500 consumers, as well as
Technomic's exclusive Digital Resource Library, Knowledge Center
and MenuMonitor databases, the 2016 Snacking Occasion Consumer
Trend Report will help guide foodservice operators and suppliers to
better understand consumer attitudes toward snacking.

assortment expansion, including natural and organic, produce, meats
and other items, customer-centric training for associates, price investments, store remodels and much more. In addition, the company will
feature its "100 percent fresh or double your money back" guarantee,
for its fresh produce, meats, deli/bakery and private brand items
throughout the campaign.

Signature is a new portfolio of store brand products from
Albertsons that will extend across multiple categories, including
fresh produce, prepared foods, coffee, juice and more. The line
includes 4,000 items and will be carried by all the retail banners
within the Albertsons business.
The new line will feature a variety of sub-brands, including Signature
10 * MAY 2016 * instore

Food Marketing Institute presented the Donald H. MacManus Award
to Missouri Representative Dan Shaul, the state director of the
Missouri Grocers Association. FMI said Shaul received the award for
"his extraordinary leadership in public affairs and his dedication to
both industry and community relations."
FMI president and CEO Leslie G. Sarasin noted Shaul's support of FMI
and his yearly participation in FMI's Midwest regional meeting. "Dan
serves the interest of the food retail industry at many levels, and he
particularly has his finger on the pulse of his home state as an elected
official to the Missouri State General Assembly," Sarasin says.
Shaul filed HB 722 - also known as the Paper or Plastic bill - which
stipulates that the state alone can place bans, fines or fees on any type
of bag. Once the Senate amended the bill to include legislation that

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